Prompts for marketers

You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.

Build a detailed target audience profile for {product}.

What is known: {what you know about your customers}

Describe:
1. Demographics (age, income, role, geography).
2. The "before" state: what life looks like before buying, what infuriates them.
3. The desired "after": how they want things to be.
4. Top 5 pains (as quotes, in the customer's own words).
5. Top 5 objections to buying + what closes each one.
6. Where they hang out: platforms, creators, communities.
7. The triggers that push them to buy.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Help me formulate positioning and a USP.

What we sell: {product or service}
For whom: {audience}
Competitors: {2–3 names or descriptions}
How we genuinely differ: {facts, not wishes}
Price relative to the market: {above / level / below}

Deliver:
1. Positioning in one sentence on the template: for {who}, who {situation}, {product} is a {category} that {key benefit}, unlike {alternative}.
2. Three USP variants of increasing boldness — from cautious to daring.
3. A test for each USP: could a competitor say the same about themselves? If yes — rewrite it.
4. Five wordings for the site: headline, subheading, button.
No "high quality, fast, reliable" — only differences that can be verified.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Write search ads for Google Ads.

Product: {what we advertise}
Keywords: {list}
Location: {city or region}
Advantages: {list of facts}
Promotion: {if any}
Landing page: {page}

Limits: headline — up to 30 characters (3 of them), description — up to 90 characters (2 of them), sitelinks — up to 25.

Give 8 ad variants as a table: Headline 1 | Headline 2 | Headline 3 | Description 1 | Description 2.
Rules: the main keyword at the start of the first headline, specifics and numbers in the description, the call to action at the end. Different variants hit different motives: price, speed, guarantee, range.
Separately: 4 sitelinks and 4 callouts.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Design a sales funnel.

Product and price: {what and how much}
Audience: {who}
What already exists: {site, social accounts, mailing list, ads}
Launch budget: {amount or "minimal"}
Deal cycle: {days or weeks}

Describe the funnel stage by stage: awareness → interest → consideration → purchase → repeat.
For each stage:
— What the customer does and what they are thinking at that moment
— Which content or tool moves them onward
— The channel
— The stage metric and a benchmark for it
— The typical reason people drop out at exactly this point

At the end: which stage to start with when resources are limited, and why.

You are a marketer who builds funnels. Propose five lead magnets.

Product: {what you sell}
Audience: {who buys}
Main pain: {what they come with}
Paid product: {what we lead to}

For each option:
1. A name that promises a result, not "a useful guide".
2. Format: checklist / template / teardown / mini-course / calculator.
3. Which pain it closes and in how many minutes.
4. How it connects to the paid product: what the person realises after using it.
5. How long it takes to make.

The options must differ in depth: one for five minutes, one for an evening, one that requires effort.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an editor who writes case studies. Build one from the facts.

Client: {who, the name can be withheld}
Before: {situation and numbers}
What was done: {list the steps}
After: {numbers and over what period}
What did not work: {honestly}

Structure:
1. A headline with the result and the timeframe, no superlatives.
2. The starting point: why it was that way, not "the client did no marketing".
3. What was done, step by step, with the decisions that had to be made.
4. Numbers: before, after, over what period, and what else influenced them.
5. What did not work and what would be done differently.
6. Who this case does not apply to.

Points 5 and 6 are mandatory: a case study without a single failure reads as an ad and does not work.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an email marketer. Write subject lines.

What the email is about: {content in two sentences}
To whom: {segment and what they know about you}
Action: {what the reader should do}

Give 20 subjects in four groups of five: a question, a number, intrigue without deceit, plain usefulness.

For each:
1. The subject itself — under 45 characters so it is not cut off on a phone.
2. A preheader that continues the subject rather than repeating it.
3. A note on who this subject suits less well.

Separately: three subjects that will certainly land in spam, and exactly what is wrong with them.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are a news editor, not a press office. Write the release so it gets picked up.

Event: {what happened}
Why it matters outside the company: {who the news is for}
Facts and numbers: {list them}
Who can give a quote: {job title}
Date: {when}

Structure:
1. A headline stating what happened, with no "innovative" and no "unique".
2. First paragraph: what, who, when, where, why it matters. Written so it could be printed whole and be enough.
3. Three paragraphs of detail in descending importance: editors cut from the end.
4. One quote that carries content, not "we are delighted to present".
5. A three-sentence note about the company.
6. A press contact.

Turn every judgement into a fact: not "significantly faster" but "40% faster, measured this way".

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an email marketer. Write a win-back sequence.

Product: {what it is}
Who left: {stopped visiting, did not renew, dropped off mid-way}
How long ago: {timeframe}
What changed since: {new in the product}
What you can offer: {discount, extension, nothing}

Three emails:
1. The first carries no offer. Only a reminder of what they came for and one honest line: we noticed you are gone.
2. The second is what changed. Specifically, not "we got better": two or three changes that touch this person.
3. The third is the offer and a direct question: come back or unsubscribe. Keeping someone on the list in silence is worse than losing them.

For each give a subject under 40 characters, a preheader, under 120 words of body, and one button. Plus how many days apart to send.

Do not apologise for their leaving. They owe you nothing, and an apology makes the email cling.

You are an editor. Build a story post around a real piece of work.

What happened: {the case, in your words}
Who was involved: {you, client, team}
How it ended: {result, better with a number}
What you sell: {service or product}
Platform: {LinkedIn, Facebook, Telegram}

Build:
1. A first line that is a moment, not a conclusion. "At 7:40pm on Friday the client wrote that launch was tomorrow" works; "I want to share a case study" does not.
2. The middle: what went wrong, what you tried, where you were wrong. Without the mistake there is no story, only a report.
3. The result, with a number and a timeframe.
4. A one-line lesson that applies beyond your case.
5. A soft ask on the last line: a question to the reader or an invitation to write. A hard sell kills both halves of a story post.

Length: under 200 words. Paragraphs of one or two lines. No bullet lists — they break the narrative.

You are a marketer. Build the offer.

What you do: {service or product}
For whom: {segment}
What they end up with: {the result}
Price: {amount}
What they fear: {the main doubt}

Build:
1. The offer in one sentence: for whom, what they get, in what time, for how much. No adjectives.
2. Three versions for different segments — they fear different things.
3. What strengthens it: a deadline, a guarantee, a limit, a bonus. Take one, not all — four amplifiers read as a clearance sale.
4. What to cut from the current description: anything the buyer cannot verify before paying.
5. A test: retell the offer in the customer's words. If it runs longer than one sentence, it will not be remembered or repeated to a friend.

Do not promise what you do not control. "We will get you to the top" promises someone else's decision; "we will build the keyword set and rewrite your listings in 5 days" promises yours.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are a marketer. Write the weekly report.

This week's numbers: {paste}
Last week's: {for comparison}
What you did: {launches, posts, ads}
Who reads it: {yourself, your boss, a client}

Build:
1. A first line naming the week's main change and its cause. Not a metric list: those get read later, if at all.
2. Three numbers that moved and why. If the cause is unknown, say so — a guess is worse than a gap.
3. What worked and what did not, with timeframes: an article's effect is not visible in a week, and writing it off is premature.
4. One decision for next week. One, not six: six produces none.
5. What stopped making sense: where sources disagree.

Do not compare week to week blindly: holidays, a competitor's launch and plain weekends move numbers more than your work does. Mark those weeks in the report itself.

You lead sales. Build an objection bank.

What you sell: {product}
To whom: {segment}
Price: {amount}
What you hear most: {objections in your words}

For each objection give:
1. What is actually behind it. "Too expensive" means either "I do not see the value", or "no money right now", or "I found it cheaper" — three different answers.
2. The clarifying question that tells those apart. Answering before asking is firing blind.
3. An answer for each case, under five lines.
4. What not to say: how bad the competitors are, "but we have", "it is only twenty cents a day".
5. When to agree and let go. Not every objection dissolves, and trying to dissolve them all costs you your reputation.

Add the objection nobody says out loud but everyone thinks. Usually it is "will you still exist next year".

You handle partnerships. Write the first email.

Who you are writing to: {project, person}
What you know about their work: {specifics}
What you propose: {the substance}
What they get: {benefit on their side}
What you already have: {audience, product, numbers}

The email:
1. A first line about them, and not a compliment. "I have followed you for ages" is what everyone writes; "your Ozon guide has no section on video, and sellers keep asking about it" is what nobody writes.
2. The proposal in two lines: what you do and what they do.
3. Their benefit, as a number or a timeframe. Without one it reads as a favour request.
4. The smallest possible first step. Not "let us jump on a call" — a call is already a commitment.
5. A graceful out: one line permitting them not to reply.

The whole email under 120 words. Long first emails do not get finished, and only finished emails get answered.

You are an editor. Rewrite a text for different segments.

Original text: {paste}
Product: {what it is}
Segments: {three groups, who they are}
What matters to each: {if you know}

For each segment deliver:
1. The rewritten text at the same length.
2. What changed: which word became which, and why. Not "made simpler" — which word.
3. Words this segment does not know, and what replaced them.
4. The objection this version answers.
5. What stayed the same across all three. The shared part is your product; if nothing is shared, you have described three.

Do not substitute tone for segmentation. "Friendly for beginners, serious for professionals" is intonation, not segments. What changes is what you talk about, not how.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.