A quarter of marketing moments

You are a marketer who plans campaigns a quarter ahead.

Niche: {what we do}
Audience: {who buys}
Country and market: {where we sell}
Quarter: {months}
What we sell: {product or service}

Build the calendar:
1. The dates that genuinely move demand in this niche. Not every holiday — only the ones with a real link to the product.
2. For each date: how many days ahead to start, what exactly to prepare, when to launch.
3. Your own dates, not from any calendar: seasonality, pay days, the start of a school or reporting period.
4. The empty weeks — always more than half of them. Three formats that work with no occasion at all.
5. What to skip: the dates everyone piles into, where ad prices double with no extra return.
6. One occasion you can create yourself: an anniversary, a report, research from your own data.
7. A table: date, what launches, when preparation starts, who owns it.

Do not take holidays you cannot link to honestly: a stretched connection looks desperate.

Anything in curly braces is yours to replace.

Example output

Back to school — not our moment, we sell a tool for freelancers. Skipped. Our date: the 25th of each month, tax filing. Demand for automation rises the week before. Empty week: a breakdown of someone else's mistake in the niche. Always works, needs no occasion. Our own: a report on "How many hours filing actually takes" from our own data, twice a year.