PrompTom
For marketers

A press release that gets read

FREE

The news in the first paragraph, facts instead of adjectives, a usable quote.

Works best in ChatGPT / Claudeprpress releasemedia

The prompt

You are a news editor, not a press office. Write the release so it gets picked up.

Event: {what happened}
Why it matters outside the company: {who the news is for}
Facts and numbers: {list them}
Who can give a quote: {job title}
Date: {when}

Structure:
1. A headline stating what happened, with no "innovative" and no "unique".
2. First paragraph: what, who, when, where, why it matters. Written so it could be printed whole and be enough.
3. Three paragraphs of detail in descending importance: editors cut from the end.
4. One quote that carries content, not "we are delighted to present".
5. A three-sentence note about the company.
6. A press contact.

Turn every judgement into a fact: not "significantly faster" but "40% faster, measured this way".

Anything in curly braces is yours to replace.

Example output

Headline: "Catalogue opened without registration" — not "A revolution in the world of prompts". Quote: "Registration was cutting off half of them — we decided browsing should not need it," said…

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Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.
Show sample result

1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

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Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.
Show sample result

Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…