Positioning and USP

FREE

A statement of how you differ — in the customer's language, not the company's.

Works best in Claude / ChatGPTpositioninguspstrategy

The prompt

Help me formulate positioning and a USP.

What we sell: {product or service}
For whom: {audience}
Competitors: {2–3 names or descriptions}
How we genuinely differ: {facts, not wishes}
Price relative to the market: {above / level / below}

Deliver:
1. Positioning in one sentence on the template: for {who}, who {situation}, {product} is a {category} that {key benefit}, unlike {alternative}.
2. Three USP variants of increasing boldness — from cautious to daring.
3. A test for each USP: could a competitor say the same about themselves? If yes — rewrite it.
4. Five wordings for the site: headline, subheading, button.
No "high quality, fast, reliable" — only differences that can be verified.

Anything in curly braces is yours to replace.

Example output

Positioning: for solo practitioners with no time for marketing… USP (bold): "Bookings in your calendar or your money back" — a competitor cannot say this, they offer no guarantee.

Related prompts

10 ad angles in one go

FREE

One product, ten different angles to test your creatives against.

ChatGPT / Claudecreativesofferstesting

You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.

Show sample result

1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

Structure of a converting landing page

PRO

A full copy skeleton for a landing page on a proven formula — from offer to FAQ.

Claude / ChatGPTlanding pagecopywritingconversion

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

This prompt is part of the PRO collection

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Warm-up email sequence

PRO

Five emails: from first contact to the sale, with subject lines and the core idea of each.

ChatGPT / Claudeemailfunnelnurture

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

This prompt is part of the PRO collection

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A month of content

FREE

30 post ideas with themes and formats — no more daily «what do I post today».

ChatGPT / Claudesmmcontent planrubrics

Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.

Show sample result