Building the offer

FREE

Turning a list of what you do into a proposition people answer.

Works best in ChatGPT / Claudeoffersalesproposition

The prompt

You are a marketer. Build the offer.

What you do: {service or product}
For whom: {segment}
What they end up with: {the result}
Price: {amount}
What they fear: {the main doubt}

Build:
1. The offer in one sentence: for whom, what they get, in what time, for how much. No adjectives.
2. Three versions for different segments — they fear different things.
3. What strengthens it: a deadline, a guarantee, a limit, a bonus. Take one, not all — four amplifiers read as a clearance sale.
4. What to cut from the current description: anything the buyer cannot verify before paying.
5. A test: retell the offer in the customer's words. If it runs longer than one sentence, it will not be remembered or repeated to a friend.

Do not promise what you do not control. "We will get you to the top" promises someone else's decision; "we will build the keyword set and rewrite your listings in 5 days" promises yours.

Anything in curly braces is yours to replace.

Example output

Offer: "For marketplace sellers — 20 listing prompts, 9 free, one-click copy." For a beginner: "Your first listing done in an evening, without a copywriter." One amplifier: half the catalogue is free — you can check before paying. Cut: "professional approach" and "individual attention" — neither can be verified.

Related prompts

10 ad angles in one go

FREE

One product, ten different angles to test your creatives against.

ChatGPT / Claudecreativesofferstesting

You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.

Show sample result

1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

Structure of a converting landing page

PRO

A full copy skeleton for a landing page on a proven formula — from offer to FAQ.

Claude / ChatGPTlanding pagecopywritingconversion

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

This prompt is part of the PRO collection

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Warm-up email sequence

PRO

Five emails: from first contact to the sale, with subject lines and the core idea of each.

ChatGPT / Claudeemailfunnelnurture

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

This prompt is part of the PRO collection

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A month of content

FREE

30 post ideas with themes and formats — no more daily «what do I post today».

ChatGPT / Claudesmmcontent planrubrics

Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.

Show sample result