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Для дизайнерів

Brand identity in a single request

FREE

A complete brand system: palette, font pairing, visual tone and moodboard direction.

ChatGPT / Claudebrandingidentitypalette
You are the art director of a branding agency. Develop a visual identity for a brand.

Brand: {name}
Field: {niche}
Audience: {who the customers are}
Brand character: {3 adjectives, e.g. "bold, minimal, warm"}

Deliver it structured:
1. The core idea of the identity (1–2 sentences).
2. Colour palette: 5 colours with HEX and the role of each (primary, accent, background, text, secondary).
3. Font pairing (heading + body) with the reasoning.
4. Graphic and photographic style (what to use, what to avoid).
5. 5 keywords for the moodboard.
Write to the point, no filler.
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Idea: "Quiet confidence" — minimalism with a single warm accent… Palette: #0E0F12 background · #F4F1EA text · #C8794B accent · #6B6E78 secondary · #FFFFFF contrast Fonts: Playfair Display (headings) + Inter (body) — character against neutrality…

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Three moodboard directions

FREE

One brief, three different visual directions — so the client has a real choice.

ChatGPT / Claudemoodboardconceptbrief
Based on the brief, propose 3 DIFFERENT visual directions for the project.

Brief: {what the project is, who it is for, what mood}

For each direction give:
— A name (a metaphor, e.g. "Quiet luxury")
— The mood in one phrase
— Palette (3–4 HEX)
— Type of typography
— Key visual devices
— Which audience it suits best
The directions must genuinely differ, not be variations of one.
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1. "Quiet luxury" — beige and graphite range, serif headings, plenty of air… 2. "Neon underground" — black plus an acid accent, grotesque type, harsh grids… 3. "Warm craft" — earthy tones, handwritten details, paper textures…

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A consistent icon set

PRO

Single set of rules for an icon family: grid, stroke, corners — so everything matches.

Claude / ChatGPTiconssystemguide
Write a specification for a set of {N} icons in one style.

Product: {description}
Style: {line / filled / duotone}

Describe the shared rules:
— Grid size and 

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Improve any prompt

FREE

Turns a raw wording into a worked-out prompt: role, context, criteria, answer format.

ChatGPT / Claudemetaprompt engineeringquality
You are an expert in prompt engineering. Do not perform the task — rewrite my prompt so the model gives the most useful answer possible.

My prompt: {paste your prompt}
What I need the result for: {context}

Do this:
1. Analysis: what the prompt is missing (role, context, constraints, format, quality criteria).
2. The improved version — ready to copy.
3. Three clarifying questions whose answers would make the result sharper still.
4. What to put in the variables — example values.
Write the improved prompt in full, without abbreviating.
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Analysis: no role, output format undefined, no criteria for a "good" result… Improved version: "You are an editor with 10 years of experience. Rewrite the text below for an audience of {who}…" Questions: 1) What length? 2) What tone? 3) Any examples of texts that worked?

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10 logo concepts

FREE

Different marks for one brand: metaphor, shape, lettering — each with reasoning.

ChatGPT / Claudelogomarkbranding
You are a graphic designer specialising in marks and logos. Propose 10 DIFFERENT logo concepts.

Brand: {name}
What it does: {description}
Audience: {who}
What matters to convey: {2–3 qualities}
What to avoid: {the clichés of the niche}

For each concept:
— Type (lettering / monogram / abstract mark / pictorial symbol / combination)
— The idea in one sentence: what is encoded
— How it looks: describe the shape in words precisely enough to draw
— Why it fits this brand specifically
— The risk of the concept (how it might fail)
The concepts must differ in type, not be variations of one idea.
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3. Monogram: the letters "P" and "T" grow into the shape of a bookmark — a hint at "save what matters". Risk: at small sizes the bookmark reads as an exclamation mark.

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Presentation structure

FREE

Slide by slide: what to show, what to say and what visual each one needs.

ChatGPT / Claudepresentationpitchslides
Draft the structure of a presentation.

Topic: {what about}
Who I am showing it to: {investors / client / team / students}
Goal: {what decision they should make afterwards}
Length of the talk in minutes: {N}
What I already have: {facts, numbers, cases}

For each slide give:
— Number and the slide's role in the logic
— Heading (a claim, not a topic label)
— What is on the slide: text (briefly) and which visual
— What to say out loud (2–3 sentences)
Rule: one slide, one thought. The heading must carry the meaning even when the slide is read without the speaker.
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Slide 3 · "Customers drop off at checkout — we lose 40% of revenue" On the slide: a funnel collapsing at the second-to-last step. Out loud: 1,000 people reach this step, 600 pay…

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Palette with a contrast check

PRO

A ready interface palette: roles, HEX and text pairs verified against WCAG.

Claude / ChatGPTpalettecontrastaccessibility
Assemble a colour palette for an interface with an accessibility check.

Product: {what it is}
Mood: {3 adjectives}
Theme: {light / dark / both}
Existing brand 

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Для маркетологів

10 ad angles in one go

FREE

One product, ten different angles to test your creatives against.

ChatGPT / Claudecreativesofferstesting
You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.
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1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

Для маркетологів

Structure of a converting landing page

PRO

A full copy skeleton for a landing page on a proven formula — from offer to FAQ.

Claude / ChatGPTlanding pagecopywritingconversion
Write the copy for a converting landing page, following the structure.

Product: {description}
Audience: {who}
Offer: {what we propose}
Price / terms: {details}

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Warm-up email sequence

PRO

Five emails: from first contact to the sale, with subject lines and the core idea of each.

ChatGPT / Claudeemailfunnelnurture
Build a 5-email warm-up sequence for {product}.

Audience: {who subscribed and why}
Goal of the sequence: bring them to buy {what we sell}.

For each email give

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A month of content

FREE

30 post ideas with themes and formats — no more daily «what do I post today».

ChatGPT / Claudesmmcontent planrubrics
Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.
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Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…

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Target audience profile

FREE

A detailed customer avatar: pains, desires, objections and where to find them.

Claude / ChatGPTaudienceavatarresearch
Build a detailed target audience profile for {product}.

What is known: {what you know about your customers}

Describe:
1. Demographics (age, income, role, geography).
2. The "before" state: what life looks like before buying, what infuriates them.
3. The desired "after": how they want things to be.
4. Top 5 pains (as quotes, in the customer's own words).
5. Top 5 objections to buying + what closes each one.
6. Where they hang out: platforms, creators, communities.
7. The triggers that push them to buy.
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"Before" state: does everything alone, burning out, income hit a ceiling… Pain (quote): "I feel like I work a lot, but the money doesn't grow." Objection: "Too expensive" → show the cost of doing nothing and offer instalments…

Для маркетологів

20 hooks for the first 3 seconds

PRO

Opening lines that catch — the main lever on watch time and reach.

ChatGPT / Claudehooksreelsreach
Come up with 20 hooks (the first line of a video, 3 seconds) for the topic "{topic}".

Audience: {who}
The hook's job is to stop the scroll and make them watch 

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Positioning and USP

FREE

A statement of how you differ — in the customer's language, not the company's.

Claude / ChatGPTpositioninguspstrategy
Help me formulate positioning and a USP.

What we sell: {product or service}
For whom: {audience}
Competitors: {2–3 names or descriptions}
How we genuinely differ: {facts, not wishes}
Price relative to the market: {above / level / below}

Deliver:
1. Positioning in one sentence on the template: for {who}, who {situation}, {product} is a {category} that {key benefit}, unlike {alternative}.
2. Three USP variants of increasing boldness — from cautious to daring.
3. A test for each USP: could a competitor say the same about themselves? If yes — rewrite it.
4. Five wordings for the site: headline, subheading, button.
No "high quality, fast, reliable" — only differences that can be verified.
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Positioning: for solo practitioners with no time for marketing… USP (bold): "Bookings in your calendar or your money back" — a competitor cannot say this, they offer no guarantee.

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Sales script and objections

PRO

The conversation from hello to close, plus answers to «too expensive», «I'll think about it» and «your competitor is cheaper».

ChatGPT / Claudesalesobjectionsscript
Write a sales script.

Product: {what we sell}
Price: {amount}
Channel: {phone / chat / meeting}
Who the customer is: {description}
Common reasons for refusal: 

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SEO article: outline and text

PRO

A structure built around a search query: H2/H3 headings, keywords, what each block must cover.

Claude / ChatGPTseoarticletraffic
Produce an outline and the text of an SEO article.

Primary query: {key phrase}
Secondary queries: {list}
Who the reader is and what they want to learn: {descri

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Search ads for Google Ads

FREE

Headlines and descriptions within Google's character limits, a batch at a time for testing.

ChatGPT / Claudegoogle adsppcad copy
Write search ads for Google Ads.

Product: {what we advertise}
Keywords: {list}
Location: {city or region}
Advantages: {list of facts}
Promotion: {if any}
Landing page: {page}

Limits: headline — up to 30 characters (3 of them), description — up to 90 characters (2 of them), sitelinks — up to 25.

Give 8 ad variants as a table: Headline 1 | Headline 2 | Headline 3 | Description 1 | Description 2.
Rules: the main keyword at the start of the first headline, specifics and numbers in the description, the call to action at the end. Different variants hit different motives: price, speed, guarantee, range.
Separately: 4 sitelinks and 4 callouts.
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Travel Mugs from $12 | Next-Day Delivery | 200 Models In Stock — 2-year guarantee. Order today!

Для маркетологів

Competitor teardown, shelf by shelf

PRO

What works for your competitor, where the holes are and what to take for yourself.

Claude / ChatGPTcompetitorsauditstrategy
Tear down a competitor and help me find where they can be beaten.

My product: {description, price}
Competitor: {name, what is known, links or screenshots}
Our 

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Ad performance teardown

PRO

Paste your campaign numbers and get a diagnosis: what to kill and what to scale.

ChatGPT / Claudeanalyticsmetricsoptimisation
You are a performance analyst. Analyse these ad statistics and tell me what to do.

Data (I will paste a table): {campaign, impressions, clicks, CTR, spend, lea

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Sales funnel step by step

FREE

From first touch to repeat purchase: stages, content and metrics at each one.

Claude / ChatGPTfunnelstrategyconversion
Design a sales funnel.

Product and price: {what and how much}
Audience: {who}
What already exists: {site, social accounts, mailing list, ads}
Launch budget: {amount or "minimal"}
Deal cycle: {days or weeks}

Describe the funnel stage by stage: awareness → interest → consideration → purchase → repeat.
For each stage:
— What the customer does and what they are thinking at that moment
— Which content or tool moves them onward
— The channel
— The stage metric and a benchmark for it
— The typical reason people drop out at exactly this point

At the end: which stage to start with when resources are limited, and why.
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Consideration: they compare you against two competitors → you need a "how we differ" breakdown and a case with numbers. Metric: share reaching an enquiry, benchmark 20–30%. They drop out because the price is unclear.

A native script, the way you'd tell a friend: hook, problem, demo, CTA — timed out.

ChatGPT / Claudescripttiktokugc
Write a 30-second UGC video script for {product}.

Audience: {who}
Platform: {TikTok / Reels}
Format: talking head plus a product demo.

Break it down by timing:
0–3 s — hook (a problem or intrigue)
3–8 s — why it matters / the pain
8–20 s — the product in action, what you liked
20–27 s — the result / the emotion
27–30 s — a soft CTA
Tone: alive, the way you'd recommend something to a friend. Add notes in [what we show on camera].
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0–3s: "I spent three years looking for a cream that doesn't go shiny by lunch…" [holding the jar] 8–20s: [applying] "Look — matte, but the skin doesn't feel tight"… 27–30s: "I'll leave the link, try it yourself 🤍"

Hooks that don't look like ads — people watch them through and believe them.

ChatGPT / Claudehooksnativewatch time
Come up with 15 native hooks for a UGC video about {product}.

Audience: {who}
Important: the hook must NOT sound like an ad. It should sound like a person genuinely sharing.

Mechanics: a personal story, "I was shocked", a before/after comparison, admitting a mistake, anti-advertising ("don't buy this if…"), an insight. Write in the first person, conversationally.
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· "I never thought I'd say this about something off a marketplace, but…" · "I didn't tell my husband what it cost — and he was the first to notice the difference." · "I bought it expecting to be disappointed. It didn't work out that way."…

A clear spec for a creator: what to film, what to say, what to avoid — no ten rounds of edits.

Claude / ChatGPTbriefspeccreators
Write a brief for a UGC creator for a video about {product}.

Brand: {name}
Goal of the video: {sales / product awareness}
Audience: {who}
Key messages that mus

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A video testimonial script on the formula «there was a problem → doubt → result».

ChatGPT / Claudetestimonialtrustscript
Write the script of a sincere video testimonial about {product} using the trust formula.

The customer's experience: {what it was like, what it became}

Structure:
1. Scepticism: "honestly, I had doubts, because…"
2. The problem: what they lived with before.
3. The buying trigger: what convinced them to try.
4. The experience of using it: one concrete detail that stood out.
5. The result: what changed (with a number or fact if there is one).
6. Who I'd recommend it to and who I wouldn't.
No grandeur, no superlatives — ordinary human speech.
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"Honestly — I don't trust reviews, so I'll tell it plainly. I took the risk… A week in I noticed I'd stopped buying the other product. That's the real signal for me."

A whole series about one product in different formats — a month of content.

ChatGPT / Claudeideasseriesformats
Propose 10 UGC video ideas about {product} for a content series.

Audience: {who}
Each idea gets its own format so the series doesn't get stale.

Formats for in

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A caption that catches plus call-to-action options people actually tap.

ChatGPT / Claudecaptionctaengagement
Write a caption for a UGC video about {product}.

What the video is about: {the gist}
Platform: {TikTok / Reels}

Give me:
1. Three variants of the first line (the part visible before "more").
2. The main caption text (alive, 2–4 lines, emoji in moderation).
3. A question for the comments (to drive engagement).
4. 5–7 relevant hashtags (a mix of broad and niche).
5. Three CTA variants of different strength.
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First line: "Don't buy it until you've watched to the end 👇" CTA: soft — "save it so you don't lose it" · medium — "link in bio" · hard — "only a few left, grab one".

A day-by-day stories plan: what to film, what to write, where the selling goes.

ChatGPT / Claudestorieswarm-uplaunch
Build a 7-day stories warm-up plan ahead of a launch.

What we sell: {product} for {price}
Audience: {who follows you}
The main objection: {what stops them buyi

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Take a popular format and fit it to your product without losing the point.

ChatGPT / Claudereelstrendadaptation
Adapt a trending Reels format to my niche.

The trend: {describe the format or the sound}
My niche: {what you do}
Product: {what we promote}
Audience: {who}

Give 5 adaptations. For each:
— How the trend transfers to the niche (in one sentence)
— The hook: the first line or the first frame
— A second-by-second shot list: what is on camera, what the on-screen text says
— Where the product appears naturally rather than as an ad
— The caption and the call to action

Important: the trend must serve the point, not be forced onto it. If the format doesn't fit the niche, say so and propose one close in spirit.
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Option 2 · "What I thought vs what it turned out to be" 0–2s: text "Thought I'd never finish in an hour" [rushing] 2–6s: "Actually — 12 minutes" [timelapse of the work]…

Name, bio and pinned posts: three seconds to make following you obvious.

ChatGPT / Claudeprofilebiopersonal brand
Package my profile so that in 3 seconds it is clear who I am and why to follow me.

Who I am and what I do: {description}
Who the content is for: {audience}
What I sell: {product or service}
How I differ: {facts}
Platform: {Instagram / Telegram / TikTok}

Give me:
1. Profile name (the searchable field): 3 variants of "Name | niche as people search it".
2. The first line of the bio — the main promise, without "I help…".
3. The full bio within the character limit: who, for whom, the proof, the call to action.
4. What to pin: 5 topics and why each one.
5. Highlight names: 6 of them, following the customer journey.
6. What to cut from the current bio and why.
Write in the audience's language, no officialese and no list of credentials up front.
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First line: "Your finances in order in 20 minutes a week" Highlights: Start here · Cases · Reviews · Pricing · FAQ · About me

A transcript becomes post copy, a carousel and a set of pull quotes.

ChatGPT / Clauderepurposingcontentcarousel
Turn the transcript of my video into other content formats.

Transcript: {paste the text}
Platform: {where we publish}
Audience: {who}

Do this:
1. A post (up t

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Templates for the usual messages: from «how much is it» to outright rudeness.

ChatGPT / Claudecommentsdmscommunication
Write reply templates for messages from followers.

Niche: {what you do}
Tone: {friendly / expert / informal}
Product and price: {what and how much}

Two variants for each case:
1. "How much is it?" in the comments under a post.
2. "Can it be cheaper / is there a discount?"
3. An enthusiastic review.
4. Fair, constructive criticism.
5. Rudeness and belittling.
6. A question already answered in your pinned posts.
7. A collaboration offer from a brand.
8. A request for a free consultation.

Rules: reply short, like a human, don't apologise for existing. On price — state it right away instead of inviting them to DMs. On rudeness — calm and dignified, no squabbling.
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"Too expensive" → "I get it, it's a noticeable sum. Here's what's included, and you decide: …" Rudeness → "Sorry it didn't land. My content may simply not be for you — that's fine."

FREE

5–7 rubrics with a clear job each, so the content stops being random.

Claude / ChatGPTrubricsstrategyblog
Build a rubric system for a blog so the content stops being chaotic.

Niche and subject of the blog: {description}
Who I am: {expert, experience, what makes me interesting}
Audience: {who and at what stage}
Goal of the blog: {sales / reach / community}
What I publish already: {examples}

Give 5–7 rubrics. For each:
— The rubric name (as the audience would call it)
— Why it exists in the blog: which job it does
— Which stage of the customer journey it serves
— Format and frequency
— Three concrete topic examples for me specifically

At the end: the weekly proportion of rubrics and which one is missing most right now.
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Rubric "Other people's mistakes" — removes the objection "it won't work for me", serves the consideration stage. Topics: "Why his launch flopped", "Three mistakes in a first launch"…

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SEO listing for Amazon / Etsy

FREE

Title, benefit bullets and a description with keywords — a listing that gets found and bought.

ChatGPT / Claudelistingseoamazon
You are a marketplace specialist. Write a converting SEO product listing.

Product: {what the product is}
Key specifications: {material, size, features}
Audience: {who buys}
Search terms: {2–5 phrases people search}

Deliver:
1. Title (up to 100 characters, main keyword at the start).
2. 5–7 benefit bullets (a benefit for the buyer, not a dry spec).
3. Description (150–200 words) — weave the keywords in naturally, answer the common questions.
4. A "What's in the box" block.
5. 15 search keywords for the backend keyword field.
Do not keyword-stuff — the text has to read like human writing.
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Title: "Kitchen Countertop Organiser — Spice and Small-Item Stand, Bamboo" Bullet: · Clears your counter — everything in one place instead of scattered across shelves… Keywords: kitchen organiser, spice rack, bamboo organiser…

Для маркетплейсів

Spec for listing infographics

PRO

A 6-image storyboard: what goes on each photo so the listing sells.

ChatGPT / Claudeinfographicsvisualsconversion
Write a spec for the infographics of a product listing (6 images).

Product: {what the product is}
Main benefits: {list}
Buyer objections: {what stops them buyi

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Replies to reviews (templates)

FREE

Ready answers to praise and complaints that lift your rating and buyer trust.

ChatGPT / Claudereviewsreputationservice
Write seller reply templates for reviews on the {product} listing.

Brand tone: {friendly / businesslike}.

Give 2 reply variants for each case:
1. An enthusiastic 5★ review.
2. A neutral 3★ ("fine, but…").
3. A complaint about product quality.
4. A complaint about delivery (not the seller's fault).
5. A complaint where the buyer misunderstood the product.
Every reply: thank them, show care, and where it's negative offer a resolution — no excuses, no arguing. Add a gentle prompt to contact support if there is a problem.
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Quality complaint: "We're very sorry this happened — it isn't our standard. Message us in chat and we'll replace it or refund you. Thank you for letting us know 🤝"

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Bundles and upsells

PRO

Bundle and add-on ideas to lift your average order value.

ChatGPT / Claudeupsellbundlesorder value
Propose bundle and upsell ideas for {product}.

Product price: {price}
Audience: {who buys}

Give me:
1. 3 bundle options (what goes in + who it's for + what to

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A/B titles for testing

FREE

10 listing titles across different keywords — to find the one that gets clicked.

ChatGPT / Claudetitlesa/bctr
Generate 10 product listing titles for an A/B test.

Product: {what the product is}
Keywords: {the main search terms}
Limit: up to 100 characters.

Use different approaches:
— keyword + main benefit
— keyword + who it's for
— keyword + the distinguishing spec
— keyword + use case
Start every title with the main keyword. Label which keyword and which angle each one uses.
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1. [keyword+benefit] "Travel Mug 500 ml — Keeps Heat 12 Hours, Leak-Proof" 2. [keyword+who for] "Travel Mug for Car and Office, Spill-Proof Lid, 500 ml"…

Для маркетплейсів

Unit economics of a product

PRO

Work out what is actually left from a sale after fees, logistics and ads.

ChatGPT / Claudeeconomicscalculationprofit
Calculate the unit economics of a marketplace product and tell me whether it is worth doing.

Platform: {Amazon / Etsy / eBay}
Cost per unit: {amount}
Planned s

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Finding a niche and a product

PRO

Selection criteria and a way to test the idea before you buy stock and freeze your money.

Claude / ChatGPTnicheanalyticsproduct selection
Help me pick a niche and a product to launch on a marketplace.

Budget for stock: {amount}
Experience: {beginner / already selling}
What I'm already considering

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Copy for infographic slides

FREE

Short lines for the images: a large headline and a caption for each of the 6 slides.

ChatGPT / Claudeinfographicscopylisting
Write the copy for the infographic slides of a product listing.

Product: {what}
Main benefits: {list}
Specifications: {dimensions, material, contents}
Buyer objections: {what stops them buying}
Audience: {who buys}

For each of the 6 slides give:
— A large headline: up to 5 words, readable in a second on a phone
— A caption: up to 12 words, expanding the headline
— Which 2–3 bullets to put on the slide
— What must be in the photo

Requirements: no "high quality" and no "premium" — specifics and numbers only. The first slide's headline must work even if the person never opens the rest.
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Slide 1 · "Tidy in 5 minutes" / caption: "12 compartments — everything to hand, nothing gets lost" Slide 5 · "Exact dimensions" / photo with a ruler and a hand for scale

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Replies to buyers in chat

FREE

Quick templates for pre-purchase questions — from sizing to «is this genuine?».

ChatGPT / Claudechatquestionsservice
Write reply templates for buyer questions in marketplace chat.

Product: {what}
Specifications: {data}
What's included: {contents}
Warranty and returns: {terms}
Tone: {businesslike / friendly}

Two reply variants for each of:
1. "Which size should I pick?"
2. "Is this genuine?"
3. "When will my order arrive?"
4. "Will it fit {related product}?"
5. "What if it doesn't fit?"
6. "Is there a discount for several?"
7. "It arrived damaged"
8. "It doesn't work, how do I use it?"

Rules: answer the question in the first line, no three paragraphs of "Hello, thank you for reaching out". Where it fits, give the instruction rather than sending them to support. Stay within 2–4 sentences.
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"It arrived damaged" → "We're sorry. File a damage return in the app — we'll collect it and refund within 3 days. If a replacement is easier, tell us and we'll ship a new one."

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Marketplace advertising

PRO

Where to start promoting a listing, what bids to set and when to switch it off.

ChatGPT / Claudeadsbidspromotion
Draft an advertising plan for a marketplace listing.

Platform: {Amazon / Etsy / eBay}
Product and price: {what, how much}
Margin per sale: {amount}
Current pos

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Cutting your return rate

PRO

Work through the reasons for returns and what to fix in the listing, the packaging and the product.

Claude / ChatGPTreturnsqualitycosts
Help me cut the return rate.

Product: {what}
Current return rate: {number}
Reasons from the report: {list with shares, if you have them}
What the listing says 

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Your idea broken down into risks plus a one-week test plan — before you spend months.

Claude / ChatGPTideavalidationmarket
You are a product strategist who has seen plenty of projects die. Assess my SaaS idea honestly, without cheering me on.

Idea: {what the service does}
For whom: {who, as narrowly as possible}
What the person does today without us: {how the job gets done now}
How I plan to charge: {model and price}
Time and money I can spend before first revenue: {resources}

Break it down:
1. The problem: does it hurt regularly, or is it a one-off inconvenience? Answer plainly.
2. Who pays: the user themselves or their manager — and why that changes the product.
3. The three main risks: why this could fail. For each — the cheapest way to test it.
4. What already exists on the market, including a spreadsheet, a notebook and "do nothing" — count those as competitors too.
5. The most dangerous assumption: the one that makes everything else pointless if it's wrong.
6. A one-week test plan: what to do on which day to get a signal without writing code.
7. The kill criterion: what result means the idea should be dropped.

If the idea is weak, say so in the first paragraph.
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Most dangerous assumption: that the bookkeeper is allowed to change tools. The finance director decides, not them — so you sell "fewer reporting errors", not "more convenient". Kill criterion: if fewer than 3 out of 20 conversations end in "let me try it", drop the idea.

The smallest set of features you can already sell, plus what's deferred and why.

Claude / ChatGPTmvpprioritieslaunch
Help me draw the boundary of an MVP that can actually be shipped and sold.

Product: {what the service does}
The main scenario: {what the user does from login to result}
Who the user is: {description}
Time available for development: {timeframe}
Who is building it: {one developer / a team / no-code}

Do this:
1. One user path from sign-up to first value — step by step, no branches.
2. The features without which that path doesn't work. Each with a reason why it can't be dropped.
3. Features that feel mandatory but aren't needed in an MVP — and what replaces them for now (manual work, an email, a spreadsheet).
4. What to cut entirely, and why it won't stop you selling.
5. The boundaries: what the product does NOT do. Wordings for the site so nobody expects otherwise.
6. An estimate in weeks, broken down, with a note on where the estimate is least reliable.
7. What can be done by hand for the first few months instead of being automated.

Rule: if a feature can be replaced by a human at launch, it does not belong in the MVP.
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Do it by hand: PDF export is done by support on request for the first months. Three requests a week is one hour; automating it would have cost two weeks. Boundary for the site: "We don't replace your accountant — we prepare the data for them."

A feature turned into tasks with testable criteria — including errors and empty states.

ChatGPT / Clauderequirementsticketsspec
Turn a feature description into a set of user stories with acceptance criteria.

Feature: {what needs building}
User roles: {who, with which permissions}
What a

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Tables, relations and indexes derived from your scenarios — plus where the schema will strain.

ChatGPT / Claudedatabaseschemaarchitecture
Design the database schema for my service.

What the product does: {description}
Main scenarios: {list of what users do}
Who the users are and how access is sep

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What to pick for your timeline and skills — and what each choice will cost you later.

ChatGPT / Claudestackchoicedevelopment
Help me choose the technologies for a project and explain the price of each decision.

What the product is: {description}
What I can do: {languages and tools, honestly}
Time to launch: {timeframe}
Who will maintain it: {just me / a team / a contractor}
Special requirements: {payments, files, real time, offline, integrations}
Monthly infrastructure budget: {amount}

Break it down:
1. The recommended set: frontend, backend, database, hosting, auth, payments, email.
2. For each — why this one in my situation, and a sensible alternative.
3. The price of the choice: what becomes awkward within a year.
4. What I shouldn't build myself but buy as a service, and what it costs.
5. What to avoid specifically in my case, and why.
6. An estimate of the infrastructure bill at 100, 1,000 and 10,000 users.
7. Which choice will be hardest to reverse later — and how to reduce that lock-in.

Account for my skills: an unfamiliar technology on a short deadline is a risk, not an advantage.
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Auth: a ready service, not your own. Your own means emails, password resets, sessions and leaks — two weeks of work and permanent responsibility. Hardest to replace: the database. Keep queries in one layer so a migration doesn't spread through the whole codebase.

A headline, subheading and button that make it clear what this is and why — in five seconds.

Claude / ChatGPTlanding pageherocopy
Write the hero section of a landing page for a SaaS product.

Product: {what it does}
For whom: {a narrow audience}
What work it replaces: {what the person does today}
The main benefit in numbers: {time, money or errors saved}
Model: {free tier / trial / paid only}
How it differs from the nearest competitor: {a fact}

Give me:
1. Five headline options: clear rather than clever. No metaphors and no use of the word "platform".
2. A subheading for each: who it's for and what happens after signing up.
3. Button copy — three options, at different levels of commitment.
4. A line under the button that removes fear: card, cancellation, setup time.
5. Three pieces of proof to sit beside the hero that you can show without an existing customer base.
6. What to remove: the standard phrases that say nothing.
7. A test: read the headline aloud and say whether someone hearing about the product for the first time would understand it.

Write it so the headline makes the product's job clear even without the image.
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Headline: "Client invoices straight from your spreadsheets — in a minute, without an accountant" Under the button: "No card. Five-minute setup. Cancel in one click." Remove: "an innovative platform for optimising business processes" — it says nothing.

How many plans, what goes in each and which metric the price grows with — checked for fairness.

ChatGPT / Claudepricingplansmonetisation
Build the pricing for my service.

Product: {what it does}
Who pays: {individuals / small business / companies}
Cost to serve one user per month: {amount or "al

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The path from sign-up to «it works», step by step, with the places people leave.

ChatGPT / Claudeonboardingretentionux
Design onboarding so the person sees value as fast as possible.

Product: {what it does}
What counts as first value: {the specific event after which the person 

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API design

PRO

Resources, methods, errors and pagination — set up so you don't have to break compatibility later.

ChatGPT / Claudeapiintegrationsarchitecture
Design an HTTP API for my product.

What the product does: {description}
Who will call the API: {our frontend / customers / partners}
The main actions: {list of

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Churn teardown

PRO

Why people leave and what to fix first — from the cancellation reasons, not from guesses.

ChatGPT / Claudechurnretentionanalytics
Help me work out why users cancel, and what to do about it.

Product and price: {what and how much}
Monthly churn: {percentage}
Reasons given at cancellation: {

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A list of commits becomes a readable changelog and an email people finish reading.

ChatGPT / Claudereleasechangelogemail
Turn a list of changes into release notes and an email to users.

Changes: {paste a list of commits, tickets or your own notes}
Product: {what it does}
Who reads it: {technical users / general users}
Any breaking changes: {yes, which / no}
What the user must do: {nothing / update settings / migrate}

Do this:
1. Release notes grouped into "new", "improved", "fixed". Every item in the language of benefit, not of code.
2. Breaking changes as a separate block at the top, with the exact date and instructions.
3. The email: subject, first line, three paragraphs, one button. About the single biggest change; the rest as a link.
4. A short social post about the most noticeable item.
5. What on the list users don't need to hear about at all — and why.
6. A tone check: cut "we've been working hard" and "we're excited to announce", keep what people can now do.

Rule: never write "fixed bugs" without saying which — be specific or don't mention it.
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Improved: the annual report builds in 4 seconds instead of 40 — on large projects it used to time out entirely. Don't mention: dependency upgrades and the logging migration. They give the user nothing and dilute the email.

A short set of numbers for your stage — and why the rest are only a distraction for now.

Claude / ChatGPTmetricsanalyticsgrowth
Pick the metrics for my product at its current stage.

Product and model: {what it is and how people pay}
Stage: {no users / first customers / steady sales}
Paying customers now: {number}
What I already track: {list}
The main question I need answered: {e.g. "is it worth spending on ads"}

Do this:
1. Five to seven metrics, no more. For each: what it shows, how it's calculated, how often to look.
2. Why the other popular metrics are only a distraction at my stage.
3. The single number that shows whether the product is healthy — and how to calculate it for my case specifically.
4. Benchmarks: which value counts as bad, normal and good for my model.
5. How each metric can be accidentally gamed, and what to watch alongside it so that doesn't happen.
6. What to start recording in the product now so there is something to analyse in six months.
7. For each metric: what decision I'll make if it turns bad.

If a metric leads to no decision, leave it out.
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The number that matters at your stage: the share reaching first value within 7 days. Revenue at 30 customers is noise — one payment swings it. How it's gamed: retention rises if you stop acquiring. Watch new sign-ups alongside it.

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