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Для маркетологів

An objection bank

FREE

What you say to too expensive, let me think, and we already have one — written once.

Найкраще працює в ChatGPT / Claudesalesobjectionsscripts

Текст промта

You lead sales. Build an objection bank.

What you sell: {product}
To whom: {segment}
Price: {amount}
What you hear most: {objections in your words}

For each objection give:
1. What is actually behind it. "Too expensive" means either "I do not see the value", or "no money right now", or "I found it cheaper" — three different answers.
2. The clarifying question that tells those apart. Answering before asking is firing blind.
3. An answer for each case, under five lines.
4. What not to say: how bad the competitors are, "but we have", "it is only twenty cents a day".
5. When to agree and let go. Not every objection dissolves, and trying to dissolve them all costs you your reputation.

Add the objection nobody says out loud but everyone thinks. Usually it is "will you still exist next year".

У фігурних дужках — те, що треба замінити на своє.

Приклад результату

"Let me think" usually means "it is not my call". Question: "Who else looks at this decision?" If it is not their call: give them something forwardable — one page with price and outcome. Do not say: "what is there to think about". Let go: if the quarter's budget is closed, agree on a reminder date instead of pushing. Unspoken: "you are new". Answer: half the catalogue is free, checkable without paying.

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One product, ten different angles to test your creatives against.

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You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.
Показати приклад результату

1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

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Five emails: from first contact to the sale, with subject lines and the core idea of each.

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30 post ideas with themes and formats — no more daily «what do I post today».

ChatGPT / Claudesmmcontent planrubrics
Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.
Показати приклад результату

Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…