Warm-up email sequence
Five emails: from first contact to the sale, with subject lines and the core idea of each.
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One product, ten different angles to test your creatives against.
You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product. Product: {what we sell} Audience: {who buys} The customer's main pain: {pain} For each angle: — Type (pain / benefit / fear of missing out / social proof / before-after / comparison …) — Hook (the first line of the ad) — The core thought in 1 sentence No two angles may repeat in meaning. Write in the language of the audience.
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1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…
A full copy skeleton for a landing page on a proven formula — from offer to FAQ.
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Відкрити доступ30 post ideas with themes and formats — no more daily «what do I post today».
Build a 30-day content plan for {brand / expert}. Niche: {niche} Audience: {who} Goal: {sales / reach / loyalty} Platform: {Instagram / TikTok / LinkedIn} First propose 5 recurring rubrics (value / cases / personal / selling / engagement). Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal. Keep the balance: no more than 20% direct selling.
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Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…
A detailed customer avatar: pains, desires, objections and where to find them.
Build a detailed target audience profile for {product}. What is known: {what you know about your customers} Describe: 1. Demographics (age, income, role, geography). 2. The "before" state: what life looks like before buying, what infuriates them. 3. The desired "after": how they want things to be. 4. Top 5 pains (as quotes, in the customer's own words). 5. Top 5 objections to buying + what closes each one. 6. Where they hang out: platforms, creators, communities. 7. The triggers that push them to buy.
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"Before" state: does everything alone, burning out, income hit a ceiling… Pain (quote): "I feel like I work a lot, but the money doesn't grow." Objection: "Too expensive" → show the cost of doing nothing and offer instalments…