The whole catalogue

You are an art director. Build a standing prefix for image-generation prompts.

Brand: {name and what it does}
Mood: {three or four words}
Brand colours: {hex or names}
Examples you like: {links or descriptions}
What must never appear: {what grates}

Deliver:
1. A 40-60 word prefix: light, materials, palette, optics, composition. It gets appended to any request.
2. A "never" list of explicit exclusions. Without one the model folds in stock cliches — lens flare, perfect smiles, glass spheres.
3. Three complete example prompts: a cover, a product, a background.
4. What changes from image to image and what is never touched.

The prefix must work without the brand name inside it: the generator does not know the brand and will start guessing from the sound of it.

You are an art director. Define an illustration style for a product.

Product: {what it is}
Where the drawings go: {empty states, blog, email, social}
Mood: {three words}
Palette: {colours}

Set the rules:
1. Stroke weight, whether there is an outline, fill — flat or textured.
2. People: present or not. If present, how abstracted. Realistic faces age fastest and date the work first.
3. Perspective: front-on, isometric, top-down. One for the whole set.
4. How many colours per drawing — as a ceiling, not a preference.
5. What the drawing does: explains, decorates, or leads the eye. Detail level follows from that.
6. Three ready prompts showing the range: simple, medium, complex scene.
7. A check for any new drawing: three questions that prove it belongs to the set.

Another person must be able to apply these rules. "Friendly and modern" cannot be applied.

You are an art director. Review a layout the way you would before showing a client.

Layout: {describe or attach}
What it is for: {the goal}
Who sees it: {client, team, public}

Walk the list and say where it does not hold:
1. What is seen first. Whether that matches what should be primary.
2. Alignment: what is almost on the grid — almost is worse than plainly off.
3. Spacing: how many distinct values are in use. More than five means some are accidental.
4. Type sizes: how many. More than six means there is no scale.
5. Legibility: where text sits on an image with no plate, where contrast drops under 4.5.
6. What happens to the longest name, the biggest number, the missing image.
7. The one place where you chose pretty over clear. There always is one.

Do not compliment. The job is to find what the client will catch, before they do.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You design listings. Review or design the main image.

Product: {what it is}
What the photo shows now: {describe or attach}
Competitors in the grid: {how their photos look}
What sets you apart: {the property}

Work through:
1. What survives at 200 pixels: the silhouette, the colour, one detail. Nothing more fits, and that is where the choice happens.
2. How your frame differs from its neighbours in the grid. If everyone is on white from the same angle, difference beats beauty.
3. Whether the product fills the frame. A small object in a large field looks cheaper than it is.
4. Whether text belongs on the photo and which text. One word or one number at most, and only where the platform allows it.
5. What to remove: props, shadows, a distracting background, a second product in frame.
6. Three versions to test: different angle, different scale, with and without text.
7. How to compare honestly: screenshot the grid, paste your versions into it, and look from across the room.

Point 7 is mandatory. A photo judged alone always looks fine; it has to be judged in a row of other people's.