Prompts for designers

professional studio product photography of {product}, on {surface: marble / concrete / silk}, {lighting: soft diffused / dramatic side} lighting, subtle reflection, minimal {colour} background, shallow depth of field, commercial advertising shot, ultra detailed, 8k --ar 4:5 --style raw --v 6

professional {style: editorial photo / oil painting / 3d render / line illustration} portrait of {who: description of the person}, {framing: head and shoulders / half body}, {expression: calm confident / warm smile}, {light: soft window light / rembrandt lighting}, {background: neutral studio backdrop / blurred interior}, natural skin texture, detailed eyes, {palette} color palette, sharp focus on face --ar 4:5 --style raw --v 6

Negative prompt: plastic skin, over-smoothed, distorted hands, extra fingers, heavy makeup, oversaturated

You are a packaging designer. Propose a concept.

Product: {what is inside}
Shelf: {where it sells — marketplace, shop, showroom}
Neighbours on the shelf: {what competitors look like}
Print run: {roughly}

Deliver:
1. The idea in one line — what makes this pack stand out on the shelf.
2. Front-panel composition: what is large, what is small, where the eye goes.
3. Palette and material, with this print run in mind.
4. Mandatory elements: contents, weight, barcode, expiry — where to place them.
5. What most often ruins packaging for this kind of product, and how to avoid it.

You are an art director. Build a standing prefix for image-generation prompts.

Brand: {name and what it does}
Mood: {three or four words}
Brand colours: {hex or names}
Examples you like: {links or descriptions}
What must never appear: {what grates}

Deliver:
1. A 40-60 word prefix: light, materials, palette, optics, composition. It gets appended to any request.
2. A "never" list of explicit exclusions. Without one the model folds in stock cliches — lens flare, perfect smiles, glass spheres.
3. Three complete example prompts: a cover, a product, a background.
4. What changes from image to image and what is never touched.

The prefix must work without the brand name inside it: the generator does not know the brand and will start guessing from the sound of it.

You are an art director. Define an illustration style for a product.

Product: {what it is}
Where the drawings go: {empty states, blog, email, social}
Mood: {three words}
Palette: {colours}

Set the rules:
1. Stroke weight, whether there is an outline, fill — flat or textured.
2. People: present or not. If present, how abstracted. Realistic faces age fastest and date the work first.
3. Perspective: front-on, isometric, top-down. One for the whole set.
4. How many colours per drawing — as a ceiling, not a preference.
5. What the drawing does: explains, decorates, or leads the eye. Detail level follows from that.
6. Three ready prompts showing the range: simple, medium, complex scene.
7. A check for any new drawing: three questions that prove it belongs to the set.

Another person must be able to apply these rules. "Friendly and modern" cannot be applied.