Prompts pour designers

You are the art director of a branding agency. Develop a visual identity for a brand.

Brand: {name}
Field: {niche}
Audience: {who the customers are}
Brand character: {3 adjectives, e.g. "bold, minimal, warm"}

Deliver it structured:
1. The core idea of the identity (1–2 sentences).
2. Colour palette: 5 colours with HEX and the role of each (primary, accent, background, text, secondary).
3. Font pairing (heading + body) with the reasoning.
4. Graphic and photographic style (what to use, what to avoid).
5. 5 keywords for the moodboard.
Write to the point, no filler.

clean modern {app type} app UI design, {screen: dashboard / onboarding / profile}, {light / dark} theme, {accent colour} accent, generous whitespace, soft shadows, rounded cards, crisp typography, realistic mockup on device, dribbble shot, high detail --ar 3:2 --style raw --v 6

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Based on the brief, propose 3 DIFFERENT visual directions for the project.

Brief: {what the project is, who it is for, what mood}

For each direction give:
— A name (a metaphor, e.g. "Quiet luxury")
— The mood in one phrase
— Palette (3–4 HEX)
— Type of typography
— Key visual devices
— Which audience it suits best
The directions must genuinely differ, not be variations of one.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

professional studio product photography of {product}, on {surface: marble / concrete / silk}, {lighting: soft diffused / dramatic side} lighting, subtle reflection, minimal {colour} background, shallow depth of field, commercial advertising shot, ultra detailed, 8k --ar 4:5 --style raw --v 6

You are an expert in prompt engineering. Do not perform the task — rewrite my prompt so the model gives the most useful answer possible.

My prompt: {paste your prompt}
What I need the result for: {context}

Do this:
1. Analysis: what the prompt is missing (role, context, constraints, format, quality criteria).
2. The improved version — ready to copy.
3. Three clarifying questions whose answers would make the result sharper still.
4. What to put in the variables — example values.
Write the improved prompt in full, without abbreviating.

You are a graphic designer specialising in marks and logos. Propose 10 DIFFERENT logo concepts.

Brand: {name}
What it does: {description}
Audience: {who}
What matters to convey: {2–3 qualities}
What to avoid: {the clichés of the niche}

For each concept:
— Type (lettering / monogram / abstract mark / pictorial symbol / combination)
— The idea in one sentence: what is encoded
— How it looks: describe the shape in words precisely enough to draw
— Why it fits this brand specifically
— The risk of the concept (how it might fail)
The concepts must differ in type, not be variations of one idea.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Draft the structure of a presentation.

Topic: {what about}
Who I am showing it to: {investors / client / team / students}
Goal: {what decision they should make afterwards}
Length of the talk in minutes: {N}
What I already have: {facts, numbers, cases}

For each slide give:
— Number and the slide's role in the logic
— Heading (a claim, not a topic label)
— What is on the slide: text (briefly) and which visual
— What to say out loud (2–3 sentences)
Rule: one slide, one thought. The heading must carry the meaning even when the slide is read without the speaker.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

professional {style: editorial photo / oil painting / 3d render / line illustration} portrait of {who: description of the person}, {framing: head and shoulders / half body}, {expression: calm confident / warm smile}, {light: soft window light / rembrandt lighting}, {background: neutral studio backdrop / blurred interior}, natural skin texture, detailed eyes, {palette} color palette, sharp focus on face --ar 4:5 --style raw --v 6

Negative prompt: plastic skin, over-smoothed, distorted hands, extra fingers, heavy makeup, oversaturated

You are a product designer. Build the wireframe for a landing page.

Product: {what it is}
For whom: {audience}
Target action: {what the visitor should do}
Main objection: {what the person fears or doubts}

Deliver:
1. Block order top to bottom, each with its job in one line.
2. For the first screen: headline, subheadline, button label.
3. Where the main objection is answered and with what exactly.
4. Three blocks that are not needed in this case, and why.

No vague labels like "benefits block" — write what will actually be in it.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are a packaging designer. Propose a concept.

Product: {what is inside}
Shelf: {where it sells — marketplace, shop, showroom}
Neighbours on the shelf: {what competitors look like}
Print run: {roughly}

Deliver:
1. The idea in one line — what makes this pack stand out on the shelf.
2. Front-panel composition: what is large, what is small, where the eye goes.
3. Palette and material, with this print run in mind.
4. Mandatory elements: contents, weight, barcode, expiry — where to place them.
5. What most often ruins packaging for this kind of product, and how to avoid it.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an interface accessibility specialist. Review a screen from its description.

Screen: {what is on it}
Colours: {text and background in pairs, HEX}
Sizes: {font sizes, button sizes}
What is interactive: {list them}

Check and deliver as a list:
1. Contrast of every text-on-background pair: compute the ratio and say whether it passes 4.5:1 for body text and 3:1 for large text.
2. Tap target sizes: name anything below 44×44 points.
3. Keyboard tab order: is it logical, where are the traps.
4. Where meaning is carried by colour alone, and what to add alongside it.
5. What needs a label for a screen reader.

For each point say exactly what to change, not "improve contrast".

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are a typographer. Build a scale and grid for a project.

What we are setting: {website / app / document}
Base body size: {e.g. 16px}
Fonts: {display and text}
Content width: {e.g. 1120px}

Deliver:
1. A size scale from the base — the ratio and the resulting values for h1–h4, body, caption.
2. Leading for each level, plus the rule: the larger the size, the tighter the lines.
3. The grid: column count, gutter, margins — separately for wide screens and for 360px.
4. Line length in characters for body text and how to hold it.
5. Three combinations that will turn to mush in this particular font pairing.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are a product designer. Expand a set of brand colours into a working palette.

Brand colours: {hex codes}
Product: {what it is}
Primary theme: {light or dark}

Deliver:
1. A neutral ramp: background, surface, sunken surface, two border weights, three text levels. The neutral is not grey — bias it toward the accent hue, or the interface looks assembled from other people's parts.
2. Semantic colours: success, warning, error, info — and why these rather than their neighbours on the wheel.
3. Accent states: hover, pressed, disabled, focus.
4. The same roles again for the opposite theme. Not an inversion: the same colours read brighter on a dark ground, so saturation has to come down.
5. Text-to-background contrast for every pair, as a number.

Name each colour by its role, not its look: violet-500 will be blue in six months and the name will start lying.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an art director. Build a standing prefix for image-generation prompts.

Brand: {name and what it does}
Mood: {three or four words}
Brand colours: {hex or names}
Examples you like: {links or descriptions}
What must never appear: {what grates}

Deliver:
1. A 40-60 word prefix: light, materials, palette, optics, composition. It gets appended to any request.
2. A "never" list of explicit exclusions. Without one the model folds in stock cliches — lens flare, perfect smiles, glass spheres.
3. Three complete example prompts: a cover, a product, a background.
4. What changes from image to image and what is never touched.

The prefix must work without the brand name inside it: the generator does not know the brand and will start guessing from the sound of it.

You are a product designer. Describe a screen flow so a generator builds it as one connected thing.

Product: {what it is}
User's goal: {what they came to do}
Platform: {web, iOS, Android}
Style: {two or three words}

For every screen give:
1. A name and a one-line job: what the person does right here.
2. The blocks top to bottom with real content — not "heading" and "text".
3. Exactly one primary action. Secondary ones sit apart and quieter.
4. States: empty, loading, error. Generators draw the happy path only; the rest has to be asked for outright.
5. What carries over to the next screen.

Finish with the shared parts: header, spacing, radii, type. Without them the screens come out of different products.

You are a product designer. Write the empty states and errors.

Product: {what it is}
Screen: {where it is empty}
Why it is empty: {not started yet / deleted everything / search found nothing}
What the person can do next: {available actions}

For each case give:
1. A heading under six words: what is happening, with no "oops".
2. One line of explanation — why it is empty right now.
3. One action with the exact button text.
4. Whether an illustration is needed. Usually not: a drawing on an empty screen substitutes mood for an answer.
5. Separately, the error: what happened, what to do, whose fault it is. Own faults are stated plainly.

A newcomer's empty screen and a post-deletion empty screen are different screens. The first teaches; the second confirms it worked.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an art director. Define an illustration style for a product.

Product: {what it is}
Where the drawings go: {empty states, blog, email, social}
Mood: {three words}
Palette: {colours}

Set the rules:
1. Stroke weight, whether there is an outline, fill — flat or textured.
2. People: present or not. If present, how abstracted. Realistic faces age fastest and date the work first.
3. Perspective: front-on, isometric, top-down. One for the whole set.
4. How many colours per drawing — as a ceiling, not a preference.
5. What the drawing does: explains, decorates, or leads the eye. Detail level follows from that.
6. Three ready prompts showing the range: simple, medium, complex scene.
7. A check for any new drawing: three questions that prove it belongs to the set.

Another person must be able to apply these rules. "Friendly and modern" cannot be applied.

You are a designer. Build a set of post templates for a brand.

Brand: {name and subject}
Platforms: {where you publish}
What you post most: {post types}
Brand assets: {colours, type, mark}

For each of five templates describe:
1. Its job: quote, number, list, announcement, before-after.
2. The layout: what sits where, how many lines of text fit, where the mark goes.
3. A character limit. A template that fits "as much as needed" becomes small type within a month.
4. What changes post to post and what is fixed forever.
5. How it reads in a feed beside its neighbours — at thumbnail size only the large thing survives.

Five is the ceiling. More will not be remembered, and people start laying out every post from scratch.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

You are an art director. Review a layout the way you would before showing a client.

Layout: {describe or attach}
What it is for: {the goal}
Who sees it: {client, team, public}

Walk the list and say where it does not hold:
1. What is seen first. Whether that matches what should be primary.
2. Alignment: what is almost on the grid — almost is worse than plainly off.
3. Spacing: how many distinct values are in use. More than five means some are accidental.
4. Type sizes: how many. More than six means there is no scale.
5. Legibility: where text sits on an image with no plate, where contrast drops under 4.5.
6. What happens to the longest name, the biggest number, the missing image.
7. The one place where you chose pretty over clear. There always is one.

Do not compliment. The job is to find what the client will catch, before they do.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.