UI concept for Midjourney

You are the art director of a branding agency. Develop a visual identity for a brand.

Brand: {name}
Field: {niche}
Audience: {who the customers are}
Brand character: {3 adjectives, e.g. "bold, minimal, warm"}

Deliver it structured:
1. The core idea of the identity (1–2 sentences).
2. Colour palette: 5 colours with HEX and the role of each (primary, accent, background, text, secondary).
3. Font pairing (heading + body) with the reasoning.
4. Graphic and photographic style (what to use, what to avoid).
5. 5 keywords for the moodboard.
Write to the point, no filler.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.

Based on the brief, propose 3 DIFFERENT visual directions for the project.

Brief: {what the project is, who it is for, what mood}

For each direction give:
— A name (a metaphor, e.g. "Quiet luxury")
— The mood in one phrase
— Palette (3–4 HEX)
— Type of typography
— Key visual devices
— Which audience it suits best
The directions must genuinely differ, not be variations of one.

Role: {specialist}, {years} years in {niche}.
Task: prepare {deliverable} for {audience}.

Context:
— channel: {channel}
— goal: {goal}
— constraints: {constraints}

Answer format:
1. {first block}
2. {second block}
3. {third block}

Tone: {tone}. Length: {length}.