Prompty dla marketerów

You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.

Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.

Build a detailed target audience profile for {product}.

What is known: {what you know about your customers}

Describe:
1. Demographics (age, income, role, geography).
2. The "before" state: what life looks like before buying, what infuriates them.
3. The desired "after": how they want things to be.
4. Top 5 pains (as quotes, in the customer's own words).
5. Top 5 objections to buying + what closes each one.
6. Where they hang out: platforms, creators, communities.
7. The triggers that push them to buy.

Help me formulate positioning and a USP.

What we sell: {product or service}
For whom: {audience}
Competitors: {2–3 names or descriptions}
How we genuinely differ: {facts, not wishes}
Price relative to the market: {above / level / below}

Deliver:
1. Positioning in one sentence on the template: for {who}, who {situation}, {product} is a {category} that {key benefit}, unlike {alternative}.
2. Three USP variants of increasing boldness — from cautious to daring.
3. A test for each USP: could a competitor say the same about themselves? If yes — rewrite it.
4. Five wordings for the site: headline, subheading, button.
No "high quality, fast, reliable" — only differences that can be verified.

Write search ads for Google Ads.

Product: {what we advertise}
Keywords: {list}
Location: {city or region}
Advantages: {list of facts}
Promotion: {if any}
Landing page: {page}

Limits: headline — up to 30 characters (3 of them), description — up to 90 characters (2 of them), sitelinks — up to 25.

Give 8 ad variants as a table: Headline 1 | Headline 2 | Headline 3 | Description 1 | Description 2.
Rules: the main keyword at the start of the first headline, specifics and numbers in the description, the call to action at the end. Different variants hit different motives: price, speed, guarantee, range.
Separately: 4 sitelinks and 4 callouts.

Design a sales funnel.

Product and price: {what and how much}
Audience: {who}
What already exists: {site, social accounts, mailing list, ads}
Launch budget: {amount or "minimal"}
Deal cycle: {days or weeks}

Describe the funnel stage by stage: awareness → interest → consideration → purchase → repeat.
For each stage:
— What the customer does and what they are thinking at that moment
— Which content or tool moves them onward
— The channel
— The stage metric and a benchmark for it
— The typical reason people drop out at exactly this point

At the end: which stage to start with when resources are limited, and why.

You are a marketer who builds funnels. Propose five lead magnets.

Product: {what you sell}
Audience: {who buys}
Main pain: {what they come with}
Paid product: {what we lead to}

For each option:
1. A name that promises a result, not "a useful guide".
2. Format: checklist / template / teardown / mini-course / calculator.
3. Which pain it closes and in how many minutes.
4. How it connects to the paid product: what the person realises after using it.
5. How long it takes to make.

The options must differ in depth: one for five minutes, one for an evening, one that requires effort.

You are an editor who writes case studies. Build one from the facts.

Client: {who, the name can be withheld}
Before: {situation and numbers}
What was done: {list the steps}
After: {numbers and over what period}
What did not work: {honestly}

Structure:
1. A headline with the result and the timeframe, no superlatives.
2. The starting point: why it was that way, not "the client did no marketing".
3. What was done, step by step, with the decisions that had to be made.
4. Numbers: before, after, over what period, and what else influenced them.
5. What did not work and what would be done differently.
6. Who this case does not apply to.

Points 5 and 6 are mandatory: a case study without a single failure reads as an ad and does not work.

You are an email marketer. Write subject lines.

What the email is about: {content in two sentences}
To whom: {segment and what they know about you}
Action: {what the reader should do}

Give 20 subjects in four groups of five: a question, a number, intrigue without deceit, plain usefulness.

For each:
1. The subject itself — under 45 characters so it is not cut off on a phone.
2. A preheader that continues the subject rather than repeating it.
3. A note on who this subject suits less well.

Separately: three subjects that will certainly land in spam, and exactly what is wrong with them.

You are a news editor, not a press office. Write the release so it gets picked up.

Event: {what happened}
Why it matters outside the company: {who the news is for}
Facts and numbers: {list them}
Who can give a quote: {job title}
Date: {when}

Structure:
1. A headline stating what happened, with no "innovative" and no "unique".
2. First paragraph: what, who, when, where, why it matters. Written so it could be printed whole and be enough.
3. Three paragraphs of detail in descending importance: editors cut from the end.
4. One quote that carries content, not "we are delighted to present".
5. A three-sentence note about the company.
6. A press contact.

Turn every judgement into a fact: not "significantly faster" but "40% faster, measured this way".

You are an email marketer. Write a win-back sequence.

Product: {what it is}
Who left: {stopped visiting, did not renew, dropped off mid-way}
How long ago: {timeframe}
What changed since: {new in the product}
What you can offer: {discount, extension, nothing}

Three emails:
1. The first carries no offer. Only a reminder of what they came for and one honest line: we noticed you are gone.
2. The second is what changed. Specifically, not "we got better": two or three changes that touch this person.
3. The third is the offer and a direct question: come back or unsubscribe. Keeping someone on the list in silence is worse than losing them.

For each give a subject under 40 characters, a preheader, under 120 words of body, and one button. Plus how many days apart to send.

Do not apologise for their leaving. They owe you nothing, and an apology makes the email cling.

You are an editor. Build a story post around a real piece of work.

What happened: {the case, in your words}
Who was involved: {you, client, team}
How it ended: {result, better with a number}
What you sell: {service or product}
Platform: {LinkedIn, Facebook, Telegram}

Build:
1. A first line that is a moment, not a conclusion. "At 7:40pm on Friday the client wrote that launch was tomorrow" works; "I want to share a case study" does not.
2. The middle: what went wrong, what you tried, where you were wrong. Without the mistake there is no story, only a report.
3. The result, with a number and a timeframe.
4. A one-line lesson that applies beyond your case.
5. A soft ask on the last line: a question to the reader or an invitation to write. A hard sell kills both halves of a story post.

Length: under 200 words. Paragraphs of one or two lines. No bullet lists — they break the narrative.

You are a marketer. Build the offer.

What you do: {service or product}
For whom: {segment}
What they end up with: {the result}
Price: {amount}
What they fear: {the main doubt}

Build:
1. The offer in one sentence: for whom, what they get, in what time, for how much. No adjectives.
2. Three versions for different segments — they fear different things.
3. What strengthens it: a deadline, a guarantee, a limit, a bonus. Take one, not all — four amplifiers read as a clearance sale.
4. What to cut from the current description: anything the buyer cannot verify before paying.
5. A test: retell the offer in the customer's words. If it runs longer than one sentence, it will not be remembered or repeated to a friend.

Do not promise what you do not control. "We will get you to the top" promises someone else's decision; "we will build the keyword set and rewrite your listings in 5 days" promises yours.

You are a marketer. Write the weekly report.

This week's numbers: {paste}
Last week's: {for comparison}
What you did: {launches, posts, ads}
Who reads it: {yourself, your boss, a client}

Build:
1. A first line naming the week's main change and its cause. Not a metric list: those get read later, if at all.
2. Three numbers that moved and why. If the cause is unknown, say so — a guess is worse than a gap.
3. What worked and what did not, with timeframes: an article's effect is not visible in a week, and writing it off is premature.
4. One decision for next week. One, not six: six produces none.
5. What stopped making sense: where sources disagree.

Do not compare week to week blindly: holidays, a competitor's launch and plain weekends move numbers more than your work does. Mark those weeks in the report itself.

You lead sales. Build an objection bank.

What you sell: {product}
To whom: {segment}
Price: {amount}
What you hear most: {objections in your words}

For each objection give:
1. What is actually behind it. "Too expensive" means either "I do not see the value", or "no money right now", or "I found it cheaper" — three different answers.
2. The clarifying question that tells those apart. Answering before asking is firing blind.
3. An answer for each case, under five lines.
4. What not to say: how bad the competitors are, "but we have", "it is only twenty cents a day".
5. When to agree and let go. Not every objection dissolves, and trying to dissolve them all costs you your reputation.

Add the objection nobody says out loud but everyone thinks. Usually it is "will you still exist next year".

You handle partnerships. Write the first email.

Who you are writing to: {project, person}
What you know about their work: {specifics}
What you propose: {the substance}
What they get: {benefit on their side}
What you already have: {audience, product, numbers}

The email:
1. A first line about them, and not a compliment. "I have followed you for ages" is what everyone writes; "your Ozon guide has no section on video, and sellers keep asking about it" is what nobody writes.
2. The proposal in two lines: what you do and what they do.
3. Their benefit, as a number or a timeframe. Without one it reads as a favour request.
4. The smallest possible first step. Not "let us jump on a call" — a call is already a commitment.
5. A graceful out: one line permitting them not to reply.

The whole email under 120 words. Long first emails do not get finished, and only finished emails get answered.

You are an editor. Rewrite a text for different segments.

Original text: {paste}
Product: {what it is}
Segments: {three groups, who they are}
What matters to each: {if you know}

For each segment deliver:
1. The rewritten text at the same length.
2. What changed: which word became which, and why. Not "made simpler" — which word.
3. Words this segment does not know, and what replaced them.
4. The objection this version answers.
5. What stayed the same across all three. The shared part is your product; if nothing is shared, you have described three.

Do not substitute tone for segmentation. "Friendly for beginners, serious for professionals" is intonation, not segments. What changes is what you talk about, not how.

You are an editor who has taken several channels from zero to their first thousand readers.

Topic: {what it is about}
Who I am: {experience, what I do}
Who I write for: {audience}
Hours a week I can spend: {hours}
What I sell or will sell: {product or "nothing yet"}

Give me:
1. A description under 80 characters: what the reader gets, not who I am.
2. Five recurring formats I can sustain on that time budget. For each, the frequency and how long one post takes.
3. Thirty topics for the first month, sorted by format. The first five must come from personal experience, not summary.
4. The first post: how to explain why this exists without telling a life story.
5. Where the first 100 readers come from: three no-budget sources, step by step. Not "tell your friends".
6. Three temptations to avoid in month one — the ones that kill channels.
7. One number to watch to know whether it is working. Not subscriber count.

Do not propose daily posts if the time budget is small: an abandoned channel is worse than a rare one.

You are a conversion specialist who makes a living removing fields from forms.

The form today: {list every field}
What happens after submit: {a call / an email / access}
Who handles the lead: {sales team / automation}
Why each field exists: {explain each one}

Work through it:
1. A verdict per field: keep, defer, cut. With the reason.
2. The rule you judge by: a field stays only if the next step is impossible without it. Everything else gets asked later, once the person has already said yes.
3. The final form, fields in order.
4. What you can find out yourself instead of asking: from the number, the email domain, the referring source.
5. Where to ask the deferred things: the thank-you screen, the first email, the call.
6. What to add in place of fields: one line that removes a fear ("we never call unannounced", "we reply by email").
7. The check: fill the form on your own phone, one-handed. How many times did you have to think?

Remember: every extra field is people who left. Sales will survive not knowing a job title before the first conversation.

You are a marketer who plans campaigns a quarter ahead.

Niche: {what we do}
Audience: {who buys}
Country and market: {where we sell}
Quarter: {months}
What we sell: {product or service}

Build the calendar:
1. The dates that genuinely move demand in this niche. Not every holiday — only the ones with a real link to the product.
2. For each date: how many days ahead to start, what exactly to prepare, when to launch.
3. Your own dates, not from any calendar: seasonality, pay days, the start of a school or reporting period.
4. The empty weeks — always more than half of them. Three formats that work with no occasion at all.
5. What to skip: the dates everyone piles into, where ad prices double with no extra return.
6. One occasion you can create yourself: an anniversary, a report, research from your own data.
7. A table: date, what launches, when preparation starts, who owns it.

Do not take holidays you cannot link to honestly: a stretched connection looks desperate.

You are an analyst who finds holes in funnels from numbers, not feelings.

Funnel steps and figures: {list: impressions, clicks, leads, calls, payments}
Period: {timeframe}
What counts as the goal: {payment / lead}
What changed during the period: {ads, prices, site — or "nothing"}

Work it out:
1. The conversion of each step as a percentage, against what is normal in this niche.
2. The leakiest step — where the loss is largest relative to normal, not in absolute numbers.
3. Three hypotheses for why the loss happens there. For each, how to test it within a day without building anything new.
4. The second most valuable step — it is often cheaper to fix.
5. What to leave alone: the step that looks bad but is actually fine for this niche.
6. A rough sum: if the main step were brought to normal, what is that worth per month? Work from the current figures.
7. One experiment for this week: what changes, what you watch, how long you wait.

Never advise "improve the website" — name the screen and the action on it.

You are a marketer who works with local businesses: cafés, salons, workshops, clinics.

The business: {niche}
Where: {neighbourhood, city}
Who comes in: {customer picture}
How we differ from the neighbours: {difference or "nothing yet"}
Monthly budget: {amount}

The plan:
1. Maps and directories — what to do in week one. Specifics: which fields to fill, how many photos, which categories. For a local business this beats advertising.
2. Reviews: how to get them steadily without begging. Three ways that do not annoy anyone.
3. Radius: how far it makes sense to invite people from. Beyond that, the money is wasted.
4. Three no-budget tactics that only work offline: neighbouring businesses, local communities, a reason to step in.
5. How to spend the budget: a split by channel with sums and what each is expected to return.
6. What keeps a local customer — and why that matters more than new acquisition.
7. One number to watch: not reach, but how many people came back a second time.

Do not suggest running a blog or filming reels if the owner works the counter alone.