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Reverse-engineering competitors' viral videos

trendwatchPROtiktokgrowth

Breaks down other people's hits along seven axes and turns the analysis into hooks for your own product.

Ce qu'il fait

  • Triggers on “what's working on TikTok right now”, “analyse this competitor”, “give me hooks for Reels”.
  • Researches first — app store, search, competitor profiles — and only then asks for what no tool can return: goals, KPIs, brand voice.
  • Each video is decomposed into seven parts: what stopped the scroll in the first 1.5 seconds, what the hook promised, the format, the message, the sound and how fresh it is, the CTA, and what the comments reveal.
  • Separates credit due to the format from credit due to the creator: 500k views on a 2M-follower account proves nothing, 50k on a 5k account proves a lot. Only the latter feeds ideation.
  • Accumulates a log of what was tried, what happened and what was learned — so over time it stops suggesting what already failed for you.

À quoi il sert

Watching someone's viral video and copying it wholesale is the fastest way to waste a month: what gets copied is what's visible, and what works is what isn't. The skill takes a video apart and separates the three things people constantly conflate — the format, the creator's own audience, and paid amplification. And it remembers your past attempts, so it gets sharper with use.

Où le placer

  1. 1Créez le dossier .claude/skills/trendwatch dans votre projet
  2. 2Placez-y un fichier SKILL.md avec le texte ci-dessous
  3. 3C'est tout. Claude Code charge le skill lui-même quand une tâche correspond à la description

Pour que le skill soit disponible dans tous vos projets et pas un seul, placez-le dans ~/.claude/skills au lieu du dossier du projet.

Fichier SKILL.md

# Trendwatch

A pipeline for organic TikTok/Instagram growth: discover what's working for competitors, decompose why it's working on 7 axes, generate adapted hook ideas for the user's product, and accumulate learnings over time so the skill gets sharper with use.

## Operating principles

1. **Auto-discover before asking — always.** Exhaust tools first: WebSearch (URLs, handles, news), WebFetch (App Store pages, landing pages, competitor profiles), Read/grep (codebase, analytics events, memory files). Ask the user ONLY for: *strategic decisions* (goals, KPIs, where to send traffic), *subjective preferences* (voice, what they value), *operational facts not in any system* (budget, who shoots content), or *validation* of hypotheses already drafted. Never ask for URLs, handles, copy, geo, or anything tools can return. The user's turn is for judgment, not lookup.

Le fichier de ce skill fait partie de la sélection PRO

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Reverse-engineering competitors' viral videos — PrompTom