Cutting your return rate
Work through the reasons for returns and what to fix in the listing, the packaging and the product.
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Title, benefit bullets and a description with keywords — a listing that gets found and bought.
You are a marketplace specialist. Write a converting SEO product listing. Product: {what the product is} Key specifications: {material, size, features} Audience: {who buys} Search terms: {2–5 phrases people search} Deliver: 1. Title (up to 100 characters, main keyword at the start). 2. 5–7 benefit bullets (a benefit for the buyer, not a dry spec). 3. Description (150–200 words) — weave the keywords in naturally, answer the common questions. 4. A "What's in the box" block. 5. 15 search keywords for the backend keyword field. Do not keyword-stuff — the text has to read like human writing.
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Title: "Kitchen Countertop Organiser — Spice and Small-Item Stand, Bamboo" Bullet: · Clears your counter — everything in one place instead of scattered across shelves… Keywords: kitchen organiser, spice rack, bamboo organiser…
A 6-image storyboard: what goes on each photo so the listing sells.
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Débloquer l'accèsReady answers to praise and complaints that lift your rating and buyer trust.
Write seller reply templates for reviews on the {product} listing. Brand tone: {friendly / businesslike}. Give 2 reply variants for each case: 1. An enthusiastic 5★ review. 2. A neutral 3★ ("fine, but…"). 3. A complaint about product quality. 4. A complaint about delivery (not the seller's fault). 5. A complaint where the buyer misunderstood the product. Every reply: thank them, show care, and where it's negative offer a resolution — no excuses, no arguing. Add a gentle prompt to contact support if there is a problem.
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Quality complaint: "We're very sorry this happened — it isn't our standard. Message us in chat and we'll replace it or refund you. Thank you for letting us know 🤝"
A teardown of a competitor's listing and the list of your advantages worth highlighting.
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