One listing, two marketplaces
What to change in copy and photos when the same product moves to another platform.
Le prompt
You are a marketplace manager running one product across several platforms. Product: {what} Already selling on: {platform} Expanding to: {second platform} Current listing: {title, description, attributes} Work through it: 1. What can be copied unchanged and what cannot. Explain why rather than just listing. 2. Title: how search works on the second platform and what that changes about word order and length. 3. Attributes: which fields matter there, which affect nothing. 4. Photos: different main-image sizing, different requirements for the first slide, different buyer behaviour. 5. Description: where it is actually read and where it changes nothing. 6. Price: why the same price on both platforms is usually a mistake, and how to work out the difference through fees and shipping. 7. What to do in the first two weeks on the new platform, with no reviews and no data. 8. Three migration mistakes that stop a listing taking off on the second platform.
Ce qui est entre accolades est à remplacer par vos données.
Exemple de résultat
Title: on the first platform keywords go first; on the second readability wins, and long strings get truncated in mobile results. Main image: background requirements differ. Re-shoot or re-export rather than stretching the old one. Price: the fee differs by four points and shipping is calculated differently. The same price means a different margin — sometimes a negative one. First two weeks: a minimum ad spend to get moving, or a listing with no reviews never reaches the results page at all.
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