Competitor teardown, shelf by shelf
What works for your competitor, where the holes are and what to take for yourself.
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One product, ten different angles to test your creatives against.
You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product. Product: {what we sell} Audience: {who buys} The customer's main pain: {pain} For each angle: — Type (pain / benefit / fear of missing out / social proof / before-after / comparison …) — Hook (the first line of the ad) — The core thought in 1 sentence No two angles may repeat in meaning. Write in the language of the audience.
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1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…
A full copy skeleton for a landing page on a proven formula — from offer to FAQ.
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Débloquer l'accèsFive emails: from first contact to the sale, with subject lines and the core idea of each.
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Débloquer l'accès30 post ideas with themes and formats — no more daily «what do I post today».
Build a 30-day content plan for {brand / expert}. Niche: {niche} Audience: {who} Goal: {sales / reach / loyalty} Platform: {Instagram / TikTok / LinkedIn} First propose 5 recurring rubrics (value / cases / personal / selling / engagement). Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal. Keep the balance: no more than 20% direct selling.
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Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…