A 20-second product demo
Showing how the thing works, without the words quality and convenient.
The prompt
You write product films. Write a demo. Product: {what it is} Key property: {what sets it apart} Buyer: {who} The doubt: {what stops the purchase} Script it by second: 1. 0-2: the property in action, with no introduction. Not "today I will show you a flask" but a flask being dropped. 2. 3-8: how it works, in one unbroken take. A cut here reads as a swap. 3. 9-14: the doubt and the answer to it. The exact reason people do not buy. 4. 15-18: scale or comparison — next to a hand, a coin, a familiar object. 5. 19-20: what to do next. For each second: what is in frame, what is said, what is on screen. The words quality, convenient, stylish and unique are banned. Each has to become an action: convenient means it opens one-handed, and that is visible.
Anything in curly braces is yours to replace.
Example output
0-2: the flask falls off a table onto tile, the lid holds, nothing spills. 3-8: one take — open one-handed, pour, close. No cuts. 9-14: the doubt is "it will taste of plastic". Pour water, smell it, cut to the steel interior. 15-18: beside a 500ml bottle — it fits the cup holder. On screen: "drops, does not leak", four words.
Related prompts
A native script, the way you'd tell a friend: hook, problem, demo, CTA — timed out.
Write a 30-second UGC video script for {product}. Audience: {who} Platform: {TikTok / Reels} Format: talking head plus a product demo. Break it down by timing: 0–3 s — hook (a problem or intrigue) 3–8 s — why it matters / the pain 8–20 s — the product in action, what you liked 20–27 s — the result / the emotion 27–30 s — a soft CTA Tone: alive, the way you'd recommend something to a friend. Add notes in [what we show on camera].
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0–3s: "I spent three years looking for a cream that doesn't go shiny by lunch…" [holding the jar] 8–20s: [applying] "Look — matte, but the skin doesn't feel tight"… 27–30s: "I'll leave the link, try it yourself 🤍"
Hooks that don't look like ads — people watch them through and believe them.
Come up with 15 native hooks for a UGC video about {product}. Audience: {who} Important: the hook must NOT sound like an ad. It should sound like a person genuinely sharing. Mechanics: a personal story, "I was shocked", a before/after comparison, admitting a mistake, anti-advertising ("don't buy this if…"), an insight. Write in the first person, conversationally.
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· "I never thought I'd say this about something off a marketplace, but…" · "I didn't tell my husband what it cost — and he was the first to notice the difference." · "I bought it expecting to be disappointed. It didn't work out that way."…
A clear spec for a creator: what to film, what to say, what to avoid — no ten rounds of edits.
This prompt is part of the PRO collection
Unlock accessA video testimonial script on the formula «there was a problem → doubt → result».
Write the script of a sincere video testimonial about {product} using the trust formula. The customer's experience: {what it was like, what it became} Structure: 1. Scepticism: "honestly, I had doubts, because…" 2. The problem: what they lived with before. 3. The buying trigger: what convinced them to try. 4. The experience of using it: one concrete detail that stood out. 5. The result: what changed (with a number or fact if there is one). 6. Who I'd recommend it to and who I wouldn't. No grandeur, no superlatives — ordinary human speech.
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"Honestly — I don't trust reviews, so I'll tell it plainly. I took the risk… A week in I noticed I'd stopped buying the other product. That's the real signal for me."