Decoding a brand brief
What the brand actually wants and what to ask before you shoot.
The prompt
You are a producer. Decode a brand brief. The brief: {paste it as sent} The product: {if the brief does not say} What is on offer: {format and money} Work through: 1. What the brand actually wants: awareness, sales, or footage for their own ads. Everything follows from that, and briefs rarely say it. 2. What contradicts itself inside the brief. "Natural, like you would for yourself" and "must say these five points" do not coexist. 3. What is unstated but will surface: rights, usage period, revisions, who approves. 4. Five questions for the brand before you start. Each one asked now is one redo that never happens. 5. What is unrealistic and what to offer instead. 6. Red flags: unlimited revisions, payment after publication, perpetual rights at the same price. If the brand says "however you like", ask what specifically they liked in your work: usually one clip, and that is the logic to shoot in.
Anything in curly braces is yours to replace.
Example output
Actually want: footage for their own ads — hence the horizontal requirement. Contradiction: "lively and natural" plus an approved script word for word. Unstated: the usage period. Ask — "perpetual" costs double. Question: "Which of our clips did you like?" The answer sets the tone better than any brief.
Related prompts
A native script, the way you'd tell a friend: hook, problem, demo, CTA — timed out.
Write a 30-second UGC video script for {product}. Audience: {who} Platform: {TikTok / Reels} Format: talking head plus a product demo. Break it down by timing: 0–3 s — hook (a problem or intrigue) 3–8 s — why it matters / the pain 8–20 s — the product in action, what you liked 20–27 s — the result / the emotion 27–30 s — a soft CTA Tone: alive, the way you'd recommend something to a friend. Add notes in [what we show on camera].
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0–3s: "I spent three years looking for a cream that doesn't go shiny by lunch…" [holding the jar] 8–20s: [applying] "Look — matte, but the skin doesn't feel tight"… 27–30s: "I'll leave the link, try it yourself 🤍"
Hooks that don't look like ads — people watch them through and believe them.
Come up with 15 native hooks for a UGC video about {product}. Audience: {who} Important: the hook must NOT sound like an ad. It should sound like a person genuinely sharing. Mechanics: a personal story, "I was shocked", a before/after comparison, admitting a mistake, anti-advertising ("don't buy this if…"), an insight. Write in the first person, conversationally.
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· "I never thought I'd say this about something off a marketplace, but…" · "I didn't tell my husband what it cost — and he was the first to notice the difference." · "I bought it expecting to be disappointed. It didn't work out that way."…
A clear spec for a creator: what to film, what to say, what to avoid — no ten rounds of edits.
This prompt is part of the PRO collection
Unlock accessA video testimonial script on the formula «there was a problem → doubt → result».
Write the script of a sincere video testimonial about {product} using the trust formula. The customer's experience: {what it was like, what it became} Structure: 1. Scepticism: "honestly, I had doubts, because…" 2. The problem: what they lived with before. 3. The buying trigger: what convinced them to try. 4. The experience of using it: one concrete detail that stood out. 5. The result: what changed (with a number or fact if there is one). 6. Who I'd recommend it to and who I wouldn't. No grandeur, no superlatives — ordinary human speech.
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"Honestly — I don't trust reviews, so I'll tell it plainly. I took the risk… A week in I noticed I'd stopped buying the other product. That's the real signal for me."