A formula for listing titles
Building a name that search finds and a person understands.
The prompt
You build marketplace listings. Write the title. Product: {what it is} Platform: {which} Keywords: {if collected} What distinguishes it: {size, colour, material, purpose} Brand: {yes or no} Deliver: 1. The formula for this platform: the order of type, brand and attributes. It differs by platform, and both search and legibility depend on it. 2. Three titles of different lengths: short, medium, at the limit. 3. What lands in the first 60 characters. Those are visible in the grid and weigh more than the rest. 4. Which words to drop: "buy", "cheap", "bestseller", repeated stems. They do not help search and eat space. 5. How to fit secondary keywords without turning the title into soup. Platforms demote soup. 6. A check: read it aloud. If it is a word list rather than the name of an object, search may find it but a person scrolls past. A title is written for two readers at once: the search engine and the human. The second is usually sacrificed — which produces impressions without orders.
Anything in curly braces is yours to replace.
Example output
Formula: type + capacity + material + colour + purpose. Short: "Thermos 500ml stainless steel black". First 60 characters: type, capacity, material — that is the click decision. Drop: "buy", "thermos thermos", "for tea coffee water drinks" — four words for one thing. Aloud: reads as the name of an object, not a list. It passes.
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