Photo brief for a product listing
Which shots are needed, in what order, and what must be visible in each.
The prompt
You are an art director of product photography. Write the brief. Product: {what we shoot} Platform: {format requirements, if known} What the buyer fears: {the main doubt} Shoot budget: {roughly} Deliver: 1. The shot list in order: the first one decides the click from search results, the rest in descending importance. 2. For each: shot size, background, what is in frame besides the product, what must be visible. 3. The shot that removes the main doubt: show what the reviews keep asking about. 4. A scale shot: next to a familiar object, not "dimensions in the description". 5. Technical requirements: aspect ratio, resolution, background, margins. 6. Three mistakes that get a listing rejected or beaten by the one next to it. The first shot decides everything: it earns the click; the rest are seen only by those already interested.
Anything in curly braces is yours to replace.
Example output
1. Whole product, white background, no shadows near the edges — this is the search-results shot. 3. An "in hand" shot — removes the "is it too small" doubt… Mistake: a four-photo collage as the first image — in search results it turns to mush.
Related prompts
Title, benefit bullets and a description with keywords — a listing that gets found and bought.
You are a marketplace specialist. Write a converting SEO product listing. Product: {what the product is} Key specifications: {material, size, features} Audience: {who buys} Search terms: {2–5 phrases people search} Deliver: 1. Title (up to 100 characters, main keyword at the start). 2. 5–7 benefit bullets (a benefit for the buyer, not a dry spec). 3. Description (150–200 words) — weave the keywords in naturally, answer the common questions. 4. A "What's in the box" block. 5. 15 search keywords for the backend keyword field. Do not keyword-stuff — the text has to read like human writing.
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Title: "Kitchen Countertop Organiser — Spice and Small-Item Stand, Bamboo" Bullet: · Clears your counter — everything in one place instead of scattered across shelves… Keywords: kitchen organiser, spice rack, bamboo organiser…
A 6-image storyboard: what goes on each photo so the listing sells.
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Unlock accessReady answers to praise and complaints that lift your rating and buyer trust.
Write seller reply templates for reviews on the {product} listing. Brand tone: {friendly / businesslike}. Give 2 reply variants for each case: 1. An enthusiastic 5★ review. 2. A neutral 3★ ("fine, but…"). 3. A complaint about product quality. 4. A complaint about delivery (not the seller's fault). 5. A complaint where the buyer misunderstood the product. Every reply: thank them, show care, and where it's negative offer a resolution — no excuses, no arguing. Add a gentle prompt to contact support if there is a problem.
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Quality complaint: "We're very sorry this happened — it isn't our standard. Message us in chat and we'll replace it or refund you. Thank you for letting us know 🤝"
A teardown of a competitor's listing and the list of your advantages worth highlighting.
This prompt is part of the PRO collection
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