10 logo concepts
Different marks for one brand: metaphor, shape, lettering — each with reasoning.
The prompt
You are a graphic designer specialising in marks and logos. Propose 10 DIFFERENT logo concepts. Brand: {name} What it does: {description} Audience: {who} What matters to convey: {2–3 qualities} What to avoid: {the clichés of the niche} For each concept: — Type (lettering / monogram / abstract mark / pictorial symbol / combination) — The idea in one sentence: what is encoded — How it looks: describe the shape in words precisely enough to draw — Why it fits this brand specifically — The risk of the concept (how it might fail) The concepts must differ in type, not be variations of one idea.
Anything in curly braces is yours to replace.
Example output
3. Monogram: the letters "P" and "T" grow into the shape of a bookmark — a hint at "save what matters". Risk: at small sizes the bookmark reads as an exclamation mark.
Related prompts
A complete brand system: palette, font pairing, visual tone and moodboard direction.
You are the art director of a branding agency. Develop a visual identity for a brand. Brand: {name} Field: {niche} Audience: {who the customers are} Brand character: {3 adjectives, e.g. "bold, minimal, warm"} Deliver it structured: 1. The core idea of the identity (1–2 sentences). 2. Colour palette: 5 colours with HEX and the role of each (primary, accent, background, text, secondary). 3. Font pairing (heading + body) with the reasoning. 4. Graphic and photographic style (what to use, what to avoid). 5. 5 keywords for the moodboard. Write to the point, no filler.
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Idea: "Quiet confidence" — minimalism with a single warm accent… Palette: #0E0F12 background · #F4F1EA text · #C8794B accent · #6B6E78 secondary · #FFFFFF contrast Fonts: Playfair Display (headings) + Inter (body) — character against neutrality…
A ready prompt for generating a clean app interface mockup in Midjourney/Firefly.
clean modern {app type} app UI design, {screen: dashboard / onboarding / profile}, {light / dark} theme, {accent colour} accent, generous whitespace, soft shadows, rounded cards, crisp typography, realistic mockup on device, dribbble shot, high detail --ar 3:2 --style raw --v 6
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The prompt for a dark fintech dashboard with a copper accent returns a Dribbble-grade shot: cards, charts, clean typography — ready to drop into Figma as a reference.
Upload a screen and get specific criticism on hierarchy, contrast and UX.
This prompt is part of the PRO collection
Unlock accessOne brief, three different visual directions — so the client has a real choice.
Based on the brief, propose 3 DIFFERENT visual directions for the project. Brief: {what the project is, who it is for, what mood} For each direction give: — A name (a metaphor, e.g. "Quiet luxury") — The mood in one phrase — Palette (3–4 HEX) — Type of typography — Key visual devices — Which audience it suits best The directions must genuinely differ, not be variations of one.
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1. "Quiet luxury" — beige and graphite range, serif headings, plenty of air… 2. "Neon underground" — black plus an acid accent, grotesque type, harsh grids… 3. "Warm craft" — earthy tones, handwritten details, paper textures…