PrompTom
For designers

Landing wireframe before you draw

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Block order and what goes in each — before you open Figma.

Works best in ChatGPT / Claudelandingstructureux

The prompt

You are a product designer. Build the wireframe for a landing page.

Product: {what it is}
For whom: {audience}
Target action: {what the visitor should do}
Main objection: {what the person fears or doubts}

Deliver:
1. Block order top to bottom, each with its job in one line.
2. For the first screen: headline, subheadline, button label.
3. Where the main objection is answered and with what exactly.
4. Three blocks that are not needed in this case, and why.

No vague labels like "benefits block" — write what will actually be in it.

Anything in curly braces is yours to replace.

Example output

1. First screen — name the problem in the customer's own words. 2. How it works, 3 steps. 3. Proof: a number or a teardown. 4. The "too expensive" objection → compared with the cost of the mistake… Not needed: unnamed "trusted by" logos, an "about us" block, a testimonial slider.

Related prompts

A complete brand system: palette, font pairing, visual tone and moodboard direction.

ChatGPT / Claudebrandingidentitypalette
You are the art director of a branding agency. Develop a visual identity for a brand.

Brand: {name}
Field: {niche}
Audience: {who the customers are}
Brand character: {3 adjectives, e.g. "bold, minimal, warm"}

Deliver it structured:
1. The core idea of the identity (1–2 sentences).
2. Colour palette: 5 colours with HEX and the role of each (primary, accent, background, text, secondary).
3. Font pairing (heading + body) with the reasoning.
4. Graphic and photographic style (what to use, what to avoid).
5. 5 keywords for the moodboard.
Write to the point, no filler.
Show sample result

Idea: "Quiet confidence" — minimalism with a single warm accent… Palette: #0E0F12 background · #F4F1EA text · #C8794B accent · #6B6E78 secondary · #FFFFFF contrast Fonts: Playfair Display (headings) + Inter (body) — character against neutrality…

A ready prompt for generating a clean app interface mockup in Midjourney/Firefly.

Midjourney v6uimidjourneymockup
clean modern {app type} app UI design, {screen: dashboard / onboarding / profile}, {light / dark} theme, {accent colour} accent, generous whitespace, soft shadows, rounded cards, crisp typography, realistic mockup on device, dribbble shot, high detail --ar 3:2 --style raw --v 6
Show sample result

The prompt for a dark fintech dashboard with a copper accent returns a Dribbble-grade shot: cards, charts, clean typography — ready to drop into Figma as a reference.

Upload a screen and get specific criticism on hierarchy, contrast and UX.

ChatGPT-4o / Claude (vision)uxreviewaudit

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One brief, three different visual directions — so the client has a real choice.

ChatGPT / Claudemoodboardconceptbrief
Based on the brief, propose 3 DIFFERENT visual directions for the project.

Brief: {what the project is, who it is for, what mood}

For each direction give:
— A name (a metaphor, e.g. "Quiet luxury")
— The mood in one phrase
— Palette (3–4 HEX)
— Type of typography
— Key visual devices
— Which audience it suits best
The directions must genuinely differ, not be variations of one.
Show sample result

1. "Quiet luxury" — beige and graphite range, serif headings, plenty of air… 2. "Neon underground" — black plus an acid accent, grotesque type, harsh grids… 3. "Warm craft" — earthy tones, handwritten details, paper textures…