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Fürs Marketing

10 ad angles in one go

FREE

One product, ten different angles to test your creatives against.

ChatGPT / Claudecreativesofferstesting
You are a performance marketer. Come up with 10 DIFFERENT advertising angles for a product.

Product: {what we sell}
Audience: {who buys}
The customer's main pain: {pain}

For each angle:
— Type (pain / benefit / fear of missing out / social proof / before-after / comparison …)
— Hook (the first line of the ad)
— The core thought in 1 sentence
No two angles may repeat in meaning. Write in the language of the audience.
Beispielergebnis zeigen

1. Pain: "Tired of customers leaving to 'think about it' and never coming back?" 2. Before-after: "3 enquiries a day became 17. Here is what changed." 3. FOMO: "The price goes up on the 1st — get in on the old terms."…

Fürs Marketing

A month of content

FREE

30 post ideas with themes and formats — no more daily «what do I post today».

ChatGPT / Claudesmmcontent planrubrics
Build a 30-day content plan for {brand / expert}.

Niche: {niche}
Audience: {who}
Goal: {sales / reach / loyalty}
Platform: {Instagram / TikTok / LinkedIn}

First propose 5 recurring rubrics (value / cases / personal / selling / engagement).
Then a 30-day table: Day | Rubric | Format (post/reel/carousel/story) | Topic | Goal.
Keep the balance: no more than 20% direct selling.
Beispielergebnis zeigen

Rubrics: "Mistakes unpacked", "Client case", "Behind the scenes", "Offer of the week", "Q&A" Day 1 | Mistakes unpacked | Carousel | "5 mistakes in packaging a service" | Value Day 4 | Case | Reel | "How a client doubled revenue" | Trust…

FREE

A detailed customer avatar: pains, desires, objections and where to find them.

Claude / ChatGPTaudienceavatarresearch
Build a detailed target audience profile for {product}.

What is known: {what you know about your customers}

Describe:
1. Demographics (age, income, role, geography).
2. The "before" state: what life looks like before buying, what infuriates them.
3. The desired "after": how they want things to be.
4. Top 5 pains (as quotes, in the customer's own words).
5. Top 5 objections to buying + what closes each one.
6. Where they hang out: platforms, creators, communities.
7. The triggers that push them to buy.
Beispielergebnis zeigen

"Before" state: does everything alone, burning out, income hit a ceiling… Pain (quote): "I feel like I work a lot, but the money doesn't grow." Objection: "Too expensive" → show the cost of doing nothing and offer instalments…

Fürs Marketing

Positioning and USP

FREE

A statement of how you differ — in the customer's language, not the company's.

Claude / ChatGPTpositioninguspstrategy
Help me formulate positioning and a USP.

What we sell: {product or service}
For whom: {audience}
Competitors: {2–3 names or descriptions}
How we genuinely differ: {facts, not wishes}
Price relative to the market: {above / level / below}

Deliver:
1. Positioning in one sentence on the template: for {who}, who {situation}, {product} is a {category} that {key benefit}, unlike {alternative}.
2. Three USP variants of increasing boldness — from cautious to daring.
3. A test for each USP: could a competitor say the same about themselves? If yes — rewrite it.
4. Five wordings for the site: headline, subheading, button.
No "high quality, fast, reliable" — only differences that can be verified.
Beispielergebnis zeigen

Positioning: for solo practitioners with no time for marketing… USP (bold): "Bookings in your calendar or your money back" — a competitor cannot say this, they offer no guarantee.

FREE

Headlines and descriptions within Google's character limits, a batch at a time for testing.

ChatGPT / Claudegoogle adsppcad copy
Write search ads for Google Ads.

Product: {what we advertise}
Keywords: {list}
Location: {city or region}
Advantages: {list of facts}
Promotion: {if any}
Landing page: {page}

Limits: headline — up to 30 characters (3 of them), description — up to 90 characters (2 of them), sitelinks — up to 25.

Give 8 ad variants as a table: Headline 1 | Headline 2 | Headline 3 | Description 1 | Description 2.
Rules: the main keyword at the start of the first headline, specifics and numbers in the description, the call to action at the end. Different variants hit different motives: price, speed, guarantee, range.
Separately: 4 sitelinks and 4 callouts.
Beispielergebnis zeigen

Travel Mugs from $12 | Next-Day Delivery | 200 Models In Stock — 2-year guarantee. Order today!

FREE

From first touch to repeat purchase: stages, content and metrics at each one.

Claude / ChatGPTfunnelstrategyconversion
Design a sales funnel.

Product and price: {what and how much}
Audience: {who}
What already exists: {site, social accounts, mailing list, ads}
Launch budget: {amount or "minimal"}
Deal cycle: {days or weeks}

Describe the funnel stage by stage: awareness → interest → consideration → purchase → repeat.
For each stage:
— What the customer does and what they are thinking at that moment
— Which content or tool moves them onward
— The channel
— The stage metric and a benchmark for it
— The typical reason people drop out at exactly this point

At the end: which stage to start with when resources are limited, and why.
Beispielergebnis zeigen

Consideration: they compare you against two competitors → you need a "how we differ" breakdown and a case with numbers. Metric: share reaching an enquiry, benchmark 20–30%. They drop out because the price is unclear.

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