How many fields to leave in a form

You are a conversion specialist who makes a living removing fields from forms.

The form today: {list every field}
What happens after submit: {a call / an email / access}
Who handles the lead: {sales team / automation}
Why each field exists: {explain each one}

Work through it:
1. A verdict per field: keep, defer, cut. With the reason.
2. The rule you judge by: a field stays only if the next step is impossible without it. Everything else gets asked later, once the person has already said yes.
3. The final form, fields in order.
4. What you can find out yourself instead of asking: from the number, the email domain, the referring source.
5. Where to ask the deferred things: the thank-you screen, the first email, the call.
6. What to add in place of fields: one line that removes a fear ("we never call unannounced", "we reply by email").
7. The check: fill the form on your own phone, one-handed. How many times did you have to think?

Remember: every extra field is people who left. Sales will survive not knowing a job title before the first conversation.

Alles in geschweiften Klammern ersetzen Sie durch Ihre Angaben.

Beispielergebnis

Job title — cut. Ask in the call, it takes two seconds. Company — defer to the confirmation email: "reply with your company name so we can prepare". Phone — keep if you call. If you reply by email, cut it: people do not hand over a number for an email. Result: name, email. Two lines instead of six.